Our Blog

We like to share our thoughts and opinions on various topics so check out our blog on what we have to say and why we saying it.

15 April, 2026

AEO & GEO: Why the Future of Visibility Belongs to Purpose-Driven Brands

13 April, 2026

The creator economy isn’t disrupting marketing. It’s reshaping how social change happens.

29 January, 2026

The Creator Economy Isn’t Coming. It’s Already Here

19 November, 2025

Your audience is your storyteller – here’s how to make it work.

9 September, 2025

The Human Touch in the Age of AI

18 July, 2025

Green Marketing vs. Greenwashing: Are You Walking the Talk?

19 May, 2025

10 Pro Tips for Building a Successful Social Impact Marketing Campaign

31 March, 2025

The Secret to Viral Videos for Social Impact

12 February, 2025

The Data Revolution: How Purpose-Driven Brands Can Win in 2025

30 January, 2025

Building Brands that are Both Fundable & Findable for Lasting Impact

31 October, 2024

Trends in Purpose-Driven Business: What’s Next?

16 October, 2024

Key Social Media Trends Shaping Purpose-Driven Campaigns

23 September, 2024

The Role of AI in Empowering Marginalised Communities in Africa

28 August, 2024

Harnessing the Power of Mobile Journalism (MOJO)and Augmented Reality for Social Impact

31 July, 2024

The Power of Explainer Videos and WhatsApp Integration

18 July, 2024

Purpose-Driven Influencers: Who to Use and Who Not To

2 July, 2024

Brand Films: Emotive Purpose-Driven Storytelling

25 April, 2024

11 social media hooks for better engagement

7 February, 2024

Metrics: Reach vs. Impressions – Which is more important?

5 October, 2023

Paid Media ROI for NPOs & Purpose-led businesses

13 September, 2023

Digital Advertising Metrics for NPOs & Purpose-led businesses

26 July, 2023

How to Create Better Smartphone Images and Video

5 July, 2023

The Future of Cause Marketing: Trends and Innovations to Watch

29 June, 2023

The Role of Authentic Cause Marketing: Building Trust and Connection

7 June, 2023

Storytelling: Documenting the BaBonise Campaign for DO MORE FOUNDATION

3 May, 2023

Marketing Tips: 10 Benefits of Purpose led Marketing

29 March, 2023

Measuring Brand Lift & Optimising Brand Perception in the digital space

7 March, 2023

Creating an Instagram Video Strategy that Scales

22 February, 2023

The Future of Purpose Led Marketing with AI

2 February, 2023

10 purpose-led marketing trends for 2023

3 November, 2022

Why Short and Long-form video content is important

20 September, 2022

What if we all had purpose?

20 July, 2022

Purpose driven brands – marketing hype or legit?

17 May, 2022

Purpose brands – beyond marketing

23 February, 2022

How to do a Digital Audit

10 February, 2022

Why a Digital Audit can help your business

21 October, 2021

Upliftment through education – a South African story

25 August, 2021

Understanding Generation Z

30 June, 2021

5 Amazing Innovation Trends with Purpose

9 June, 2021

Your Brand Purpose is your Mission Statement

27 May, 2021

How NFT could impact the future of marketing and storytelling

20 April, 2021

Bigger Than Me partners with Hashtag Our Stories

8 April, 2021

The DNA of a purpose-driven business strategy

25 March, 2021

A Purpose-Led Business model goes beyond the customer

18 March, 2021

Purpose-Led Business – the results are in and they are telling…

25 February, 2021

What is Conscious Consumerism and why we should care?

11 February, 2021

Consumers are changing and so are their choices

25 November, 2020

The Learning Trust – A client case study

4 November, 2020

Eight questions every purpose-driven brand should ask

30 September, 2020

How to Make a Video for Your Business or NPO

23 September, 2020

5 secrets to Video Marketing

16 September, 2020

Why a video strategy is important to grow your business or NPO

2 September, 2020

Email Marketing Best Practices

18 August, 2020

Influencer Marketing Statistics to make you think

6 August, 2020

Cause Marketing Campaigns – the good and the bad

31 July, 2020

What are socially conscious brands?

24 July, 2020

A Socially Conscious Brand business model is the future

16 July, 2020

Cause Based Marketing- Why every brand needs it!

9 July, 2020

5 Reasons why a Facebook Business page is still important

24 June, 2020

Instagram Algorithm – What you need to know

17 June, 2020

Five key steps to creating a solid Digital Marketing Strategy

11 June, 2020

Why a Digital Marketing Strategy is critical to your business or organisation

21 May, 2020

5 things your website should be doing to be effective

19 May, 2020

Purpose-led businesses are gaining relevance says Unilever CEO

13 May, 2020

Using WhatsApp Business for Social Impact Campaigns & Business

7 May, 2020

A Cause marketing case study: The Limitless Potential In Self

29 April, 2020

Digital Tips for your Home Business in the new economy

15 April, 2020

BTM CEO participates in COVID-19 Global Hackathon 1.0

8 April, 2020

Facebook Ads – Things every NPO, social impact campaign & brand should know

31 March, 2020

Coronavirus spotlights the need for businesses to go digital

11 March, 2020

Formatting BLOG posts is important, here’s why

4 March, 2020

Key Things You Didn’t Know About Google Ad Grants

27 February, 2020

Bigger Than Me to co-host workshop at Global Festival of Action 2020

19 February, 2020

Key Video Marketing statistics for 2020

12 February, 2020

Improve your LinkedIn Engagement

5 February, 2020

Five website design tips for social campaigners and NPOs

20 November, 2019

Five Content Marketing challenges and how to overcome them

30 October, 2019

2019 Global NGO Technology Report Take-outs

16 October, 2019

TikTok in the Social Impact & NPO domain

2 October, 2019

Why Content Strategy is critical to social impact campaigns

5 September, 2019

5 Instagram tips for NPOs and Social Impact campaigns

29 August, 2019

How Big Data can help social impact campaigns

6 August, 2019

Introducing #IAmBiggerThanMe in support of NPOs and NGOs

16 July, 2019

Social Impact: Why Brands should be moving from ‘for profit’ to ‘for benefit’ model

3 July, 2019

YouTube video Tips for non-profits and social impact campaigns Pt.2

26 June, 2019

Storytelling that doesn’t suck: beyond content marketing

19 June, 2019

YouTube Tips for non-profits and social impact campaigns Pt.1

30 May, 2019

5 Fundraising Video tips for NPOs, social impact campaigns & fundraising

24 May, 2019

Video tips for NPOs, social impact campaigns & fundraising

9 May, 2019

Global Festival of Action Review

30 April, 2019

Bigger Than Me heads to SDG Global Festival of Action

10 April, 2019

Bigger Than Me Social Media Workshop

26 March, 2019

CEO, Greg Viljoen, invited to speak at Content Marketing Conference in May

15 March, 2019

How Blockchain may benefit Non-Profits

2 March, 2019

Bigger Than Me’s Content and Social Media package for NGO’s

8 February, 2019

What makes a social change legend?

14 February, 2018

What NGOs and brands need to know about ‘Doing Good’ in a digital world

31 October, 2017

Artificial Intelligence – Saviour of the world or Doomsday device?

15 October, 2017

Creating 35 Smiles in 35 Days

20 September, 2017

Why should NGO’s be thinking about Inbound Marketing?

17 August, 2017

Are Shared Value Strategies the future of Social Impact?

3 May, 2017

The power of a good story

4 April, 2017

Cause Marketing – The New Black Arts?

16 November, 2016

Telling the Operation Smile story

26 October, 2016

Early Childhood Centres – Building the future of South Africa

28 April, 2016

Bigger Than Me Change Precinct at Cape Town Sixes a huge HIT!

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