We’ve all heard the saying “Content is King!: Well its true and now even more important and delicate in the “DOING GOOD” space as you dealing with real people, their communities, their challenges and their lives. Simply writing copy, designing artwork and filming for selling a product is not good enough anymore. Content needs to be real, authentic and create emotion which ultimately creates some sort of emotive response. Selling the cause and telling the real story is what matters.