In the social impact space there are usually two scenarios. NGO’s and NPO’s do incredible work but are traditionally very bad at telling their story about the good work they do and then Corporates are very bad at telling their social impact story authentically and from a real place. We help with both.
We always look at it like this, there is the “surface story” which is important to land context and situation and then there is the “gut story” which puts the reader, viewer in that space and situation – it’s like SPIN Selling but only we call it SPIN Viewing where you create the following scenario:
S – Create Situation
P – Highlight Problem
I – Show the Implication
N – Show the Need and how they (viewer, reader) can help and become part of the solution easily.
Not to mention the Give a SH*&^%T! Factor!
