Bigger Than Me | Cause Marketing Agency

Creative Social Change Agency

Portfolio

We create many epic social impact campaigns for our clients. Below are some examples of the recent work we have completed.
CASE STUDY
SA Harvest – #MissionFoodRescue Campaign
February 2024 – May 2024
  • We created a content concept strategy which included film and storytelling, brand positioning and design, social media campaign rollout, content creation, and digital strategy. This was focused around a storytelling campaign that builds the SA Harvest brand online especially sharing the mission of SA Harvest and why the world and South Africa faces such a food security crisis, there was a major element of sharing and developing story content from people on the ground and educating the SA Harvest community about just how serious the issue is. The themed tag line – #MissionFoodRescue – was the umbrella for all thinking as it focused on building brand. We wanted to communicate the WHY, the WHAT and the HOW of SA Harvest. To make sure we define the core purpose of the campaign and its goal of creating an hunger free world. The Inbound Strategy was purpose-led at its core.
    • Target audience includes: Mixed ethnicity and race – Female & Male 50/50– age groups from 25 – 65, professionals / small business owners, entrepreneurs, CEOs, COOs, CMOs, Corporate Affairs Heads, Sustainability and CSI Heads, Policy Makers, Corporates, Multinationals, Philanthropists, Influencers
    • Education – tertiary diploma or degree, single and married
    • Interests. Philanthropy, Social Justice, News watching/reading, outdoors, reading, the arts, education, purpose driven.
  • Each recommendations purpose is to create a content generation opportunity for the SA Harvest brand in order to feed the Inbound Marketing Strategy and tell the SA Harvest brand story and vision.
Human Rights Day - 20 MAR - SM Tiles 1
Human Rights Day - 20 MAR - SM Tiles 2
Human Rights Day - 20 MAR - SM Tiles 3
Human Rights Day - 20 MAR - SM Tiles 4
Human Rights Day - 20 MAR - SM Tiles 5
Human Rights Day - 20 MAR - SM Tiles 6
Human Rights Day SM Tiles 1
Human Rights Day SM Tiles 2
Human Rights Day SM Tiles 3
Human Rights Day SM Tiles 4
Daily Maverick
SA Harvest REELS – Thank you OneFarm Share, HelloChoice & Standard Bank
Sharks Rugby team

Campaign results:

  • Facebook total reach to date = 774,238 from 27,700 Dec to Feb. Increase of 2695%
  • Facebook total engagements to date = 96,323 from 5227 Dec to Feb. Increase of 1742%
  • Facebook average cost per reach = R0.03c
  • Facebook total video views = 71,988 (35,851 in March) – paid and organic from 3958 Dec to Feb. Increase of 1718%
  • 7600 minutes videos viewed on Meta from 493 minutes viewed Dec to Feb= Increase of 1441%.
  • Instagram total reach to date = 64,582 (30,572 in March) from 6679 Dec to Feb. Increase of 866%
  • Instagram total engagements to date = 31,798 from 641 Dec to Feb. Increase of 4860%
  • Instagram video views = 53,280 (26,844 in March) – paid and organic from 3486 Dec to Feb. Increase of 1428%
  • Instagram average cost per video view = R0.08
  • The brand awareness ad-set drove R0.007 (March) and R0.006 (April) cost per reach to reach one person – not even costing SA harvest one cent to reach 1 person.
  • Meta video views to date = 125,268 (paid and organic).
  • Total clicks from Meta = 14,900
  • Cost per reach on Meta is R0,03 to reach one person from R0.04 in March.
  • LinkedIn total reach to date = 97,341 (79,123 in March) – paid and organic from 13,872 Dec to Feb = Increase of 601%.
  • LinkedIn video views = 85,578 (paid and organic) from 5059 Dec to Feb= Increase of 1591%
  • Social media total reach = 936,161 (450,044 in March) – paid and organic from 48,251 Dec to Feb= Increase of 1804%.
  • New users to the site is up by 49.79% from 2177 to 3261 compared to the previous 3 months Nov – Feb. Organic social media traffic to the site is up by 28.13% to 205 from 160. Referral traffic is up 1081.43% from 70 to 827 users. Views to the site is up by 3341% from 24 to 826 and views per user is up by 2196%
CASE STUDY
Crtve Development #AfricaByWe & #We!Are Campaign September 2022 – March 2023
Why Climate Activism In Africa Is Important?
WATCH YOUTUBE SHORT
CRTVE Development
#We!Are campaign overview
WATCH YOUTUBE SHORT
  • We created a concept which focused around building to the Africa We Want To See narrative/theme. The WE!ARE campaigns main focus is to flip the script and aims to seek climate justice for Africa through the use of artists, creatives, musicians and influencers with strong storytelling through the use of user generated content and augmented reality technology. A key focus was also skills development and capacity building. The themed tagline will drove CRTVE Development & the #WeAre campaign into the target audiences consciousness through a CONTENT CREATION CONCEPT campaign which is driven by an Inbound Marketing Strategy. The campaign ran across South Africa, Kenya, Nigeria, Egypt, Zambia, Mozambique and Ethiopia.
  • Target audience includes: Youth: 18-25, vulnerable communities, Sub-Saharan Africa or diaspora – artists, creatives, climate change advocates, community leaders/influencers.
  • Secondary audiences: Corporates, funders, governments
Augmented Reality video content with SEEN – Meet Eric
Augmented Reality video content with SEEN – Meet Hamira
To date Crtve Development have trained over 500 climate activists and influencers, created activation hubs to highlight the plight of climate change in Africa through art, reached over 31 million people across all our media platforms, hosted community showcases in 6 African countries, impacted over 4000 local community members across Africa, and actively participated in COP27 with panel discussions and a keynote speech by CEO – Dr Okito Wedi

Campaign results

  • Facebook total reach to date = 13,000,000. This is page reach
  • Facebook total engagements = 27,000. Page engagements.
  • Facebook growth in followers to date = 28,411 from 0 in August.
  • Facebook generated 114,435 link clicks
  • Total video views to date on Facebook = 3,000,000
  • 596,100 total video minutes on Facebook
  • Instagram total page reach to date = 18,000,000
  • Instagram total post engagements = 3900
  • Across the entire campaign on Meta platforms (Instagram and Facebook) the cost per reach is a mind blowing R0.04c
  • Across the entire campaign the cost per video view for Meta platforms is R0.018c
  • Total paid media post, page like, video reach across Meta Platforms is 26,367,306
  • LinkedIn total reach to date = 6900. This is connections reach. Not impressions.
  • LinkedIn video views to date = 500,313
  • LinkedIn brand video campaign: average cost per view is R0.05
  • LinkedIn total post video time watched = 3 days and 2 hours
  • Social media total reach to date = 31,027,989
  • Social media has driven 20,970 users to the Africa By We website.
CASE STUDY

FemConnect
#WeGotUGirl! Campaign 
2 August – 31 August 2022

Bigger Than Me has played a critical role in one of our very important campaigns for this year. Working with the team has been a pleasant experience that helped us yield good results in what was planned. The project milestone achievements left us in awe as it was beyond our expectations. As an organisation, the plight of period poverty is a critical concern and a challenge which we are set on fighting and eradicating to its core. The #WeGotUGirl campaign was aimed at building an advocacy voice to engage with all stakeholders (civic, private and public) and to also showcase our women’s health technology platform which was successfully executed. To date we are happy with the outcome of the 3months of working closely with the BTM team, they understood the task fully, all our communication channels were amplified in numbers and quality content, the PR coverage was awesome and most importantly the team became part of our team through a shared understanding of the project priority and goals. Thank you, we look forward to working with BTM in our next campaign. – Asonele Koto – Founder

FemConnect digital platform and advocacy march campaign
  • On the 26th of August 2022, for Women’s Month, FemConnect organised a march to Parliament in Cape Town & Pretoria with other Sexual Reproductive Health and Rights Organisations to state their case for the changing of policy around Period Poverty
  • Bigger Than Me was responsible for 3 month digital, PR and communications strategy, creating the campaign concept #WeGotUGirl! which involved storytelling, PR, content creation, social media all pushing towards the march to parliament and the launch of their digital platform – FemConnect – one-stop shop for all things women’s health.
  • The campaign helped drive 30,000 sign ups to the petition which was submitted to parliament
TOTAL CAMPAIGN OVERVIEW GROWTH & REACH FIGURES TO DATE
  • Facebook total reach to date = 51,200 – 15901% increase
  • Facebook total engagements to date = 8500 – 36787% increase
  • Facebook growth in followers to date = 32 – 933% increase
  • Facebook average cost per reach = R0.07
  • 6800 minutes videos viewed on Facebook – 336096%
  • 834 – 1 min views on Facebook – 100% increase
  • 358 video engagements – 100% increase
  • Twitter total reach to date = 9200
  • Twitter growth in followers to date = 5
  • Instagram total reach to date = 897 – 787% increase
  • Instagram growth in followers to date = 39 – 1200% increase
  • LinkedIn total reach to date = 979 – 47% increase
  • LinkedIn growth in followers to date = 34 – 75% increase
  • Social media total reach = 62276
  • PR total reach to date = 22,515,314
  • TOTAL CAMPAIGN REACH ACROSS ALL CHANNELS – 22,577,590
CASE STUDY
World Vision South Africa 2021 brand campaign
Bigger Than Me and Greg Viljoen have been such an asset to our brand building and fundraising. I cannot recommend them highly enough – sure, their creativity is world class, but it is their personal investment in seeing ALL South Africans have access to a better life that made them such a vital partner! – Bruce Layzell, CEO of World Vision South Africa
  • Bigger Than Me created a 6 month digital, PR and communications strategy which involved a very strong storytelling approach.
  • The 6 month Inbound Digital Marketing Strategy drove the World Vision brand online and in the media to huge success and results which a major element around building the donor database and local content to help establish credibility locally in South Africa.
  • We created an overarching concept tagline which focused around #WeAreWorldVisionSA. This themed tagline drove World Vision SA into the target audiences consciousness through a CONTENT CREATION CONCEPT campaign which was driven by an 6 month Inbound Marketing Strategy.
  • We wanted to communicate the WHY, the WHAT and the HOW of WVSA. To make sure we define the core purpose of WVSA. The strategy was purpose-led at its core.
  • This themed tag line – #WeAreWorldVisionSA – was the umbrella for all thinking as it focused on building brand. In its essence it isn’t a “campaign” in the traditional sense of the word. It’s more of a storytelling content generation concept to run across digital channels and PR broadening World Vision SA’s story amongst the target audience.
  • What we created was a multi channel campaign that ticks the Digital media, PR boxes – Radio & Print.
  • The key with the concept though is real and authentic content. We are telling real stories.
Total campaign overview growth & reach figures to date
  • Facebook total reach to date = 1 024 489
  • Facebook growth in followers to date = 10141 (Nov/Dec) from 7400 (July) = 37% growth
  • Facebook average cost per reach = R0.04
  • 47300 minutes videos viewed on Facebook.
  • Twitter total reach to date = 38400
  • Twitter growth in followers to date = 1892 (Nov/Dec) from 770 (July) = 145%
  • Instagram total reach to date = 50377
  • Instagram growth in followers to date = 466 (Nov/Dec) from 218 (July) = 113%
  • LinkedIn total reach to date = 36598
  • LinkedIn growth in followers to date = 992 (Nov/Dec) from 171 (July) = 480%
  • LinkedIn videos views = 9383
  • LinkedIn conversation ads has generated 216 leads at a cost of R65.79 – industry average is approximately R450 per lead.
  • Social media total reach = 1 149 864
  • PR total reach to date = 101 334 524
  • 52 attributed conversions
  • TOTAL CAMPAIGN REACH ACROSS ALL CHANNELS – 102 484 388

ADC 101st ANNUAL AWARDS

Bigger than Me and Document Media have made the shortlist for the ADC 101st Annual Awards for the film work we produced for client, World Vision South Africa. 

The brand film shares the incredible work they do in some of the poorest rural areas in South Africa to address social issues within these communities.

Bigger Than Me was responsible for creative conceptualisation of all content and storytelling through to digital strategy, social media and PR and the video titled ‘It Takes a World to Raise a Child’ has made the awards shortlist.

The ADC Annual Awards, part of The One Club for Creativity, is the oldest continuously running industry award show in the world and has judges from across the globe adjudicating all entries to eventually create a shortlist. Making it this far against global competition is a wonderful achievement and we are so proud of our team.

CASE STUDY
World Vision South Africa 2021 brand film
CASE STUDY
World Vision South Africa 2021 brand content: Episode 1 – Women Empowerment
CASE STUDY
World Vision South Africa 2021 brand content: Episode 2 – Water
CASE STUDY
World Vision South Africa 2021 brand content: Episode 3 – Early Childhood Development
CASE STUDY
World Vision South Africa 2021 brand content: Episode 4 – Child Protection
CASE STUDY
World Vision South Africa 2021 user generated MOJO content
CASE STUDY
GreenCape Friedrich Naumann Foundation 2021 campaign overview
  • The campaign involved the creation of a main brand film along with shorter edits by Bigger Than Me each focusing on the series of projects that GreenCape are implementing with the Friedrich Naumann Foundation for Freedom South Africa.
  • We also created a 1 month Inbound Digital Marketing Strategy that drove the communications for the campaign via a paid digital media strategy across YouTube, Twitter & LinkedIn which in turn drove to the campaign landing page.
  • We also created several animated videos to illustrate the case studies created.
  • 71,747 views have been achieved to date on all video content across all social media platforms
  • 66,200 views on YouTube
  • Cost per views on YouTube of R0.22
  • 5300 views on LinkedIn
  • Reach on LinkedIn of 75300
  • 247 views on Twitter
CASE STUDY
GreenCape Friedrich Naumann Foundation – Alternative Service Delivery 2022 campaign overview
  • The campaign involved the creation of a main brand film by Bigger Than Me focusing on the alternative service delivery project in informal settlement – Freedom Farm, Cape Town that GreenCape are implementing with the Friedrich Naumann Foundation for Freedom South Africa, Airports Company South Africa and Wartsila.
  • We also created a 2 weeks burst video campaign within YouTube to help drive messaging and awareness for the project.
  • 74,300 views on YouTube
  • Cost per views on YouTube of R0.15
  • Average view duration – 1:58
  • Total watch time – 2500 hours
“I’ve worked with countless service providers, from your top notch big guns to your boutique magic makers. I can honestly say that whilst each relationship was satisfactory, my engagement with Greg and his team was refreshing. So authentic, no airs and graces. Just humble humans under promising and over delivering every single time. Worth every penny! – Lamees Martin Communications Officer at GreenCape
CASE STUDY
GreenCape – Alternative Service Delivery Unit: PJS Informal Settlement Solar Public Light Project
We created a story focusing on GreenCape’s Alternative Service Delivery Unit initiative. This project was focused on the PJS Informal Settlement Solar Public Light Project in Khayelitsha. Bigger Than Me conceptualized, produced, film and edited a series of videos in support of this project with GreenCape and Friedrich Naumann Foundation
CASE STUDY
GreenCape – LuluLab Solar Geyser Project: Alternative Service Delivery Unit
Bigger Than Me conceptualised, directed and produced this story about the work LulaLab are doing in Witsands, Atlantis, in the Western Cape to help communities use recycled material to create solar geysers in their community which provides a basic human right and also employment.
CASE STUDY
Greencape – PayGas Marketing video: Enabling safe and affordable heating solutions in Cape Town’s informal settlements
Bigger Than Me conceptualized this production as well as filmed and edited it. Showcasing the work PayGas are doing into the townships around Africa with their innovative pay as you go gas refill system. This project was for GreenCape and the Friedrich Naumann Foundation.
CASE STUDY
UN SUSTAINABLE DEVELOPMENT GOALS: Global Festival of Action
  • We created short bite size opinion pieces of video content from a fly on the wall perspective during our visit to the UN SDG Global Festival of Action in Bonn in May 2019
  • This content was curated across various social media platforms as part of a team of content creators and storytellers who attended and work with the UN SDG Global Festival of Action to help spread the word, create awareness about the festival and ultimately to create engagement and action through the content and stories presented from various perspectives. Creating Advocator’s being one of the key components of the narrative.
CASE STUDY
UN Sustainable Development Goals SDG Action Zone and SDG Summit – Butterfly Effect concept
CASE STUDY
UN SUSTAINABLE DEVELOPMENT GOALS SDG Action Zone and SDG Summit
  • We were also involved in content curation and strategy elements through a network of creators and storytellers. The goal was to again show, tell and explain the depth of the UN Sustainable Developments Goals at this years SDG Summit during the very important UN General Assembly which was very controversial this year.
  • It was a collaborative team effort once again by content creators and storytellers through content hub channels to show the commitment by the UN and partners from around the world to meeting these goals and objectives by 2030 with an important part being how to activate and inspire the youth to help create further action towards change.
  • We will be continuing this roll out in the future with the UN Sustainable Developments Goals particularly from a local South African perspective.
CASE STUDY
The Learning Trust – #AfterSchoolWorks
  • The campaign involved storytelling as a key element to the concept which was based on developing high quality content throughout each phase of the campaign to communicate The Learning Trust’s objectives. We optimised all digital platforms and created a new website. The campaign was targeted to Southern Africa.
  • We created a 5 month Inbound Digital Marketing and PR Strategy that drove the communications of The Learning Trust through TV, Radio, PR and digital channels.
  • Impactful storytelling was a major part of the campaign.
  • The Learning Trust wanted to achieve the following:
  • A campaign to show the journey to date, the impact so far and what the future looks like for After School considering COVID19. Telling The Learning Trust story with significance of 10 years in operation.
  • Raise awareness around the importance of After School, then, now and in the future.
  • Seek to advocate for private and public investment into the After School sector which contributes to reducing the high rates of school drop-out and grade repetition for a majority of under resourced schools in SA.
  • Total reach on Facebook – 353 432
  • Total reach on Twitter – 62 100
  • Total reach on LinkedIn – 37 972
  • Total reach on Instagram – 135 855
  • Total reach across social media – 589 359
  • Facebook – Average cost per reach – R0.03
  • Facebook – Average cost per engagement (landing pages) – R1.09
  • Instagram – Average cost per reach – R0.07
  • Instagram – Average cost per engagement (engagements) – R0.81
  • 16 311 video views and 12 945 minutes viewed
  • Total growth on Facebook -1572, 65% growth
  • Total growth on Twitter – 661, 29% growth
  • Total growth on LinkedIn – 355, 30% growth
  • Total growth on Instagram – 443, 44300% growth.
  • PR coverage sheet:
    • Media target over 5-month campaign period: 10 – 12 pieces of coverage
    • PR coverage generated for overall campaign: 35 pieces
    • Exceeded media targets by 300%
    • Total PR AVE: R1 759 726,18 from R50k invested – ROI of 3419.45%
    • Total PR audience reach through PR: 33 684 491
     
  • TOTAL CAMPAIGN REACH ACROSS ALL CHANNELS – 38 127 105
CASE STUDY
The Learning Trust – #AfterSchoolWorks
CASE STUDY
#35SmilesIn35Days
  • We created was a multi channel campaign that ticked the TV, Radio, social media and PR boxes.
  • The campaign was launched on the Expresso Morning Show on World Smile Day – Friday, 6 October 2018 with Operation Smile ambassadors David Grier, Liezel van der Westhuizen and Operation Smile volunteer, Dr Clare Nesser.
  • The campaign had a 3 phased approach:
    • Teaser campaign from the 26th September
    • Main campaign from 6th October
    • Post campaign from 10th November
  • Our main strategy was to create engaging content featuring various high profile Operation Smile ambassadors and local personalities Braam Malherbe, Catherine Grenfell, Chris Bertish, David Greer, Irma G, Liezel van der Westhuizen, Mamello ‘Mumz’ Mokoena and Sibongile Mafu.
  • The campaign video also featured various existing corporate donors, the idea here to tie them into the content using their staff to create more engagement in the office and hopefully more social credibility amongst them.
  • 14,102,261 impressions served across all digital media which includes: display, social media and network
  • R220,000 donated in paid digital media
  • Total reach across social media of 15,350,490
  • 95,950 people reached via email databases by media owners
  • #35SmilesIn35Days trended on World Smile Day
  • 18,100 video views and 5,800 minutes viewed
  • 72,300 YouTube video views
  • R350,535 raised via Thundafund = 63 Smiles donated – target exceeded.
  • Total amount of people reached during campaign which includes digital media, Radio and TV – 28,235,184
CASE STUDY
#35SmilesIn35Days
CASE STUDY
BACK TO THE WALL
  • The challenge involved David Grier and Andy Stuart running 4,031 Kms in 79 days from east to west along the Great Wall of China. Andy and David are the first people to run Great Wall from east to west with David first and only person in history to have run it in both directions.
  • Bigger Than Me conceptualised and created all content, developed the strategy and project managed the entire campaign from a communications point of view. The campaign involved various digital elements. Daily content was captured on the ground and then produced to tell the story of the challenge through video update content, weekly blog content and challenge images which were then pushed out to social media and PR channels.
  • A range of social media platforms were utilised like Facebook, Twitter, Instagram and platforms in China namely; Wechat, Nice, Weibo and Youko Toudou as the traditional platforms in China are blocked
  • Average distance per day 51km
  • 42 consecutive days of running with no rest
  • Biggest distance covered in 1 week was 420km
  • 300 million globally engaged viewers through various media platforms
  • 1,3 billion people reached globally though various media platforms 5,9 million people reached through social media in South Africa, including David Grier and third party/partners – Cipla Foundation SA and Operation Smile SA
  • 13, 5 million people reached through PR press, radio and TV coverage on a National basis in South Africa to date
  • Funds raised to date R2 500 000 in SA only
  • 177 videos produced over 90 days
  • Video minutes watched 630,600
  • 20,002,000 video views
CASE STUDY
CIPLA FOUNDATION IGNITE HOPE DOCUMENTARY
  • Ignite Hope represents The Cipla Foundations’ CALL TO ACTION and is addressed to the general Public, Corporate South Africa and National Government. It symbolizes the collaborative effort needed from all these players to take on the challenges across Healthcare, Education and Enterprise and we highlight how this has been achieved through our Initiatives
  • Bigger Than Me conceptualised the documentary and developed the strategy to pull together all the CSI initiatives of Cipla in a beautifully shot piece that captures the efforts of David Grier and the Cipla Foundation to change the lives of people in South Africa.
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