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Blog

20 November, 2019

Five Content Marketing challenges and how to overcome them

The many Content Marketing challenges that arise when a business ambitiously starts on a campaign to create and publish regular blogs, or do a series of videos, can see these plans all too often lose momentum. In the beginning there always seems to be a myriad of great ideas floating around, but without a good, solid content marketing strategy and dedicated people to sustain this, it can unravel pretty quickly. READ: STORYTELLING THAT DOESN’T SUCK: BEYOND CONTENT MARKETING We’ve created a short list of some of the primary content marketing challenges we often encounter and added some ideas on how to tackle these. Lack of resources for content marketing This one bites … [Read more...] about Five Content Marketing challenges and how to overcome them

Filed Under: Blog Tagged With: cause agency, cause marketing, charities, content marketing, CSR marketing, inbound marketing, NGO, non-profit organisations, social impact campaigns, storytelling

30 October, 2019

2019 Global NGO Technology Report Take-outs

2019 Global NGO Technology Report

The 2019 Global NGO Technology Report is now in its fourth edition and offers over 1,000 handy insights for NPOs, NGOs, charities and social impact campaigners. Over 5,000 organisations from 160 countries are represented in this report which includes statistics from all these regions: Africa, Asia, Australia & New Zealand, Europe, Latin America & the Caribbean, and the United States & Canada. Take outs from the 2019 Global NGO Technology Report The Global NGO Technology Report is an annual report that examines how NGOs worldwide use technology to engage their donors and supporters. Overview READ: WHY CONTENT STRATEGY IS CRITICAL TO SOCIAL IMPACT CAMPAIGNS 90% of … [Read more...] about 2019 Global NGO Technology Report Take-outs

Filed Under: Blog Tagged With: 2019 Global NGO Technology Report, cause agency, cause marketing, charities, content marketing, CSR marketing, inbound marketing, NGO, non-profit organisations, NPO tech for good, social impact campaigns, storytelling

16 October, 2019

TikTok in the Social Impact & NPO domain

TikTok was originally an app called Musical.ly, created for users to mainly post lip-syncing videos. 2019 data and demographics states that TikTok is currently in 154 countries and has approximately 500 million active users. The app remains consistently in the Top 10 most downloaded in the App stores. Around 66% of TikTok users are younger than 30 and although on the surface it seems to be massive among teens, the growth in the 20 to 30 age group is on a sustained incline. How TikTok works The app has an unweighted algorithm. This means that videos are organically shown in the order that they are shared, and hashtags can also be used effectively. Once you start following … [Read more...] about TikTok in the Social Impact & NPO domain

Filed Under: Blog Tagged With: cause agency, cause marketing, charities, content marketing, CSR marketing, inbound marketing, NGO, non-profit organisations, social impact campaigns, storytelling, tiktok

2 October, 2019

Why Content Strategy is critical to social impact campaigns

Content strategy is still a murky area for many Non-profit organisations and social impact campaigners. In May this year CEO, Greg Viljoen, presented a talk called at the Content Marketing Conference called Storytelling that doesn’t suck: beyond content marketing. One of the cornerstones of this presentation was the need to create a content strategy in business; one that successfully identifies the purpose behind a good content marketing plan, the audience, narrative, objectives and more. Content is the engine that drives modern marketing. Yet, it is often seen as an expense rather than a business asset. This is often due to ROI’s being intangible and difficult to prove as a … [Read more...] about Why Content Strategy is critical to social impact campaigns

Filed Under: Blog Tagged With: cause agency, cause marketing, charities, content marketing, Content Strategy, CSR marketing, inbound marketing, NGO, non-profit organisations, social impact campaigns, storytelling

5 September, 2019

5 Instagram tips for NPOs and Social Impact campaigns

Activity on Facebook and Twitter has decreased considerably over the past year while Instagram continues to grow, both in usage and engagement. As a marketing platform Facebook is still a very powerful domain to reach one’s target audience. Instagram, however, and specifically, Instagram Stories with its visual storytelling offers huge potential for NPOs and social impact campaigns to reach the platform’s audiences. Here are five useful tips to reap higher rewards from Instagram Stories. 1. Post Regularly Instagram Stories only remain published for 24 hours. This is the uniqueness of this function so in order to build up a following you should post as regularly as … [Read more...] about 5 Instagram tips for NPOs and Social Impact campaigns

Filed Under: Blog Tagged With: cause agency, cause marketing, charities, content marketing, CSR marketing, inbound marketing, Instagram stories, NGO, non-profit organisations, social impact campaigns, storytelling

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We are a creative social change agency. We ensure your do-good stories are told for maximum impact through content creation and story telling.

Instagram post 2192126089541899910_3090732158 What is woke washing?

Woke-washing is when companies cynically prey on customers' social awareness.

As @JasonFoo88 from @bbdperfectstorm, a brand and cultural transformation agency puts it; “Woke washing is a term that unfortunately does besiege the industry a bit, and quite rightly so. I think you have to start from the right foundations, and that is an authenticity and legitimacy. 
Actions before words is critically important for legitimacy, but also it’s just the right thing to do.” #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2191401336283810567_3090732158 As far back as 2013 Google declared that more than half of donors made a gift after watching an online video about their favourite cause.

If you do not have video in your content mix as an NPO, social impact strategist or cause-related campaigner you are missing out! 
Visit our blog section online for FREE tips on how to use video to get more donors (URL in BIO)

#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2190676564093193605_3090732158 All kids want is to be happy, to be accepted by their peers and to live a normal life.

Today is #GivingTuesday, a global initiative to mobile society into giving where needed.

Today we ask that you support @OpSmileSA and their plight to give children with cleft conditions the smile they deserve through FREE corrective surgery.

Do the right thing, give on Giving Tuesday – go to the @OpsmileSA profile and click on their website link. 
#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #UntilWeheal
Instagram post 2187052676797022801_3090732158 We have 30 BLOGS ranging from Instagram tips to how to create good stories to effective content marketing advice.

If you are planning a social impact campaign in 2020 you need to take a look

Learn something new today > Website URL in our BIO 
#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2186354797409318611_3090732158 Read our quarterly newsletter online and subscribe if you like what you see. Link on our pinned Facebook post.

This edition covers many of the blogs we’ve published recently.

#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2185603124276900821_3090732158 Our latest blog addresses some of the biggest challenges we’ve seen social impact campaigners, NPOS, sustainability brands and many small businesses face when they take on the daunting task of content marketing. 
Read it on our website. It’s called ‘5 Content challenges and how to overcome them’ – URL in BIO.

#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2182704027183086877_3090732158 Join the #16DaysOfActivism – a digital campaign by @tech2endgbv to equip Civil Society with tech tools to advocate against gender-based violence.

Follow their Instagram page and get involved. 
#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #Tech2EndGBV
Instagram post 2181979263220197711_3090732158 A cause worth sharing!

The good people at Million Plus have launched the Million Plus movement with the goal to get a million South Africans to recycle their plastic packaging.

They have some really creative mechanics and face tagging filters on their Instagram page @millionplusrecyclers which form part of their social impact campaign and we love it!

#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #JoinTheRevolution
Instagram post 2181260388732861634_3090732158 Do you have a content strategy?

Many small businesses, non-profits and social impact campaigns struggle to sustain a strong and consistent content plan.

We’ve put together these five crucial pointers on how to overcome the challenges. 
Visit our BLOG to read our latest feature: ‘Five Content Marketing challenges and how to overcome them.’ – URL in BIO

#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2180529709459410935_3090732158 #GivingTuesday is coming up on 3 December 2019.

It’s a day on which people from all around the world come together with a common purpose: to be generous and to give!

Not sure what to do?

The good folk at #ForGoodSA have a bunch of causes listed on their site that need help.

Do the right thing. GIVE on GivingTuesday – copy this URL > forgood.co.za

#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2176218975089017077_3090732158 If you’ve followed our channels you will know our stance on single-use plastic and how the world needs to work toward more sustainable solutions.

The international English edition of the Plastic Atlas, a document that contains more than 45 detailed infographics covers a broad range of topics regarding the global plastic pollution crisis, taking into account the value chain of plastic.

We’ve captured some of the slides to illustrate what the document is all about.
To read the full report simply Google: Plastic Atlas 😊

#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2175458903943489150_3090732158 Great news for approved Non-profit organisations using Facebook Fundraising Tools!

The donation process on Instagram has been simplified by adding a new donation button!

Now you can simply direct potential donors to your Insta BIO and ask them to use the Donate Button!

#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2171107610643512717_3090732158 Read our latest BLOG: 2019 GLOBAL NGO TECHNOLOGY REPORT TAKE-OUTS > Website URL in BIO. 
Over 1,000 handy insights for NPOs, NGOs, charities and social impact campaigners.

#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2170382831641734796_3090732158 #DidYouKnow

Your Facebook videos can be monetised!

These are the requirements:

1. Minimum of 1,000 followers on your page
2. 15,000 post engagements in a 60-day period
3. 180,000 minutes viewed across all your page’s videos in a 60-day period

#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2167407025962043124_3090732158 The October edition of ASA Magazine (Accountancy South Africa) features a thought-leader article written by CEO, @mrbongza.

Social Impact: why brands should be moving from a ‘for profit’ to ‘for benefit’ model.

Head over to our Facebook page for the link to the online magazine.

#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2166034206689324263_3090732158 The 2019 Global NGO Technology Report offers over 1,000 insights from over 5,000 organisations in 160 countries.

Critical reading for those that work in the ‘Giving’ industry.

Visit our latest blog for a full summary. (URL in BIO). #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2165307198507766764_3090732158 Change the World.

Be the Change.

Create content that counts... Visit our website for more on what we do and read our BLOGS for insight and tips (URL in BIO)

#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2161685535733750063_3090732158 Bigger Than Me is a creative social change agency.

Visit our website for more on what we do. (URL in BIO)

#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2160960674648295234_3090732158 One of the real challenges for brands today is that Gen Z (who commonly follow after Gen Y – Millennials) have changed the landscape of consumer social impact and with it brand engagement.

@TikTok is a social media platform with 66% of its users under 30.

In our latest blog we dug a little deeper into how TikTok can work for NPOs and social impact campaigns. (Website URL in BIO). #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Instagram post 2160209809660207116_3090732158 The TechTribe Accelerator Zambia Roadshow started today at the BongoHive in Lusaka, Zambia.

What’s it all about?

The roadshow is to reach out and share information about TechTribe’s free online accelerator programme.

Full details and online applications for the accelerator are available on the TachTribe Accelerator website.

They are also in Tanzania on 24th October. 
#NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #ContentMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #TTA #Entrepreneurs #AfricanEntrepreneurship #Startups #impactamplifer @maxpichulik
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