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cause agency

25 February, 2021

What is Conscious Consumerism and why we should care?

Conscious Consumerism

Most of us today have an inkling as to what conscious consumerism is and if you have chosen to read this article, your curiosity has certainly piqued further. To remove any doubt though, let’s have a closer look at exactly what it is that defines conscious consumerism. Grow Ensemble sum it up really well:  “Conscious consumerism is when buying practices are driven by a commitment to making purchasing decisions that have positive social, economic, and environmental impact.”   Conscious consumerism focuses on making positive decisions throughout the buying process, with the intention of helping to balance some of the negative impacts that consumerism has on the planet.  A … [Read more...] about What is Conscious Consumerism and why we should care?

Filed Under: Blog Tagged With: cause agency, cause marketing, charities, content marketing, CSR marketing, digital marketing campaign, digital marketing strategy, inbound marketing, NGO, non-profit organisations, social campaigners, social impact campaigns, storytelling

11 February, 2021

Consumers are changing and so are their choices

Today’s consumers expect more from the brands they support and the demand for environmentally-friendly trade is on the increase.  If there is a silver lining to the global pandemic that we are still currently experiencing, it is the growing trend of consumers that are more conscious of their environmental impact and their expectations for retailers to be ‘more green.’  This UK study, ‘Selling Sustainability: Adapting to the New Conscious Consumer’, surveyed 2,500 consumers from the UK, Ireland and France about their current shopping habits and environmental and ethical expectations from online retailers and brands.  The temporary closure of physical shops and stringent protocols … [Read more...] about Consumers are changing and so are their choices

Filed Under: Blog Tagged With: cause agency, cause marketing, charities, content marketing, CSR marketing, digital marketing campaign, digital marketing strategy, inbound marketing, NGO, non-profit organisations, social campaigners, social impact campaigns, storytelling

25 November, 2020

The Learning Trust – A client case study

The Bigger Than Me team recently completed a five month campaign for The Learning Trust.  The Learning Trust celebrated its 10th birthday this year, an auspicious landmark made even more remarkable by the unprecedented challenges 2020 and COVID-19 presented.  The Learning Trust – a brief history  The Learning Trust performs two essential roles in the After School sector of South Africa.  Primarily, they provide grants to grassroots level NGOs in the After School sector who assist learners in townships and disadvantaged communities. This ranges from early child development (ECD), after school tutoring, sports, art, creative activities and psych-social support.  Aside the modest, … [Read more...] about The Learning Trust – A client case study

Filed Under: Blog Tagged With: cause agency, cause marketing, charities, content marketing, CSR marketing, digital marketing campaign, digital marketing strategy, inbound marketing, NGO, non-profit organisations, social campaigners, social impact campaigns, storytelling

4 November, 2020

Eight questions every purpose-driven brand should ask

Creating a purpose-driven brand or evolving an existing brand into one with a purpose requires thought and planning.   The first step is to come to terms with the age-old, and quite frankly misinformed, argument that a company needs to sacrifice profits to lead a purpose-driven brand.  We have written extensively on the subject of socially conscious brands, and why in this age of millennial (Gen Y) and Gen Z customers brands simply can’t afford not to align with a cause, or drive their own purpose-driven campaign that aligns with their brand identity and its customer base.  Read: Social Impact: Why Brands should be moving from ‘for profit’ to ‘for benefit’ model  We have listed … [Read more...] about Eight questions every purpose-driven brand should ask

Filed Under: Blog Tagged With: cause agency, cause marketing, charities, content marketing, CSR marketing, digital marketing campaign, digital marketing strategy, inbound marketing, NGO, non-profit organisations, social campaigners, social impact campaigns, storytelling

14 October, 2020

The Great Reset of Capitalism with Purpose led humanism strategy

Great Reset

The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity is a book first published in April 2010 by Richard Florida, a professor at the University of Toronto's Rotman School of Management.  Little did Florida know at the time how prophetic the term ‘The Great Reset’ will become, post Covid-19.  If you have followed Bigger Than Me you will know that as a cause-marketing agency we subscribe to the remit that a socially conscious brand business model is the future.  This is where brands and industry recognise that real sustainability and growth come from putting communities and the environment ahead of simple bottom-line profit, with the foresight of knowing that … [Read more...] about The Great Reset of Capitalism with Purpose led humanism strategy

Filed Under: Blog Tagged With: cause agency, cause marketing, charities, content marketing, CSR marketing, digital marketing campaign, digital marketing strategy, inbound marketing, NGO, non-profit organisations, social campaigners, social impact campaigns, storytelling

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We are a creative social change agency. We ensure your do-good stories are told for maximum impact through content creation and story telling.

Are you a conscious consumer? How can your brand Are you a conscious consumer?
 
How can your brand or current business-model make small changes to become more purpose-driven?
 
Read our latest blog for more: 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝗶𝘀𝗺 𝗮𝗻𝗱 𝘄𝗵𝘆 𝘄𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗰𝗮𝗿𝗲?
 
URL in BIO.
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLedBusiness
NEW CLIENT ANNOUNCEMENT We are excited to be work NEW CLIENT ANNOUNCEMENT

We are excited to be working with @maxicosisa on their purpose led initiatives. 

Child passenger safety is so important and we are looking forward to creating some awesome concepts to help support their purpose.

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLedBusiness #newclient
Great to see our latest blog, ‘Consumers are cha Great to see our latest blog, ‘Consumers are changing and so are their choices,’ written by our CEO, @mrbongza, featured on @bizcommunity

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLedBusiness
What does your brand stand for? Does your brand h What does your brand stand for?

Does your brand have a purpose-led strategy?

This is yours and every other brand on the planet’s future!

Let Bigger Than Me tell your story!

Email getinvolved@biggerthanme.co.za or visit our website for more (URL in BIO).

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLedBusiness
NEW CLIENT ANNOUNCEMENT We are thrilled to announ NEW CLIENT ANNOUNCEMENT

We are thrilled to announce the @kaymasonfoundation as a new client.

The Kay Mason Foundation provides talented, under privileged scholars access to quality education, psycho-social support and life opportunities that build tomorrow’s leaders of families and communities, South Africa and the world.

“We at Kay Mason Foundation are thrilled to have Bigger Than Me as our Digital agency. As we enter into an exciting phase for our organisation, we know that this is a journey we must take with a spectacular team. Welcome Greg and team!” - @lolliebright - Chief Executive Officer, The Kay Mason Foundation

“We are extremely excited to start working with The Kay Mason Foundation as their lead digital agency. Education is critical to our future as a country and we look forward to developing a meaningful partnership in the digital space and telling their story.” – @mrbongza, Founder, Bigger Than Me.

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLedBusiness #clientannouncement #newclient
Consumers are more aware now than ever of the ethi Consumers are more aware now than ever of the ethical and environmental impact of goods and services that they buy and support.

Our latest blog looks at why brands can no longer afford to ignore their footprint and how a 'for benefit' business model is the future.

Hop over to our blogs on our website (URL in BIO) to read: 𝘾𝙤𝙣𝙨𝙪𝙢𝙚𝙧𝙨 𝙖𝙧𝙚 𝙘𝙝𝙖𝙣𝙜𝙞𝙣𝙜 𝙖𝙣𝙙 𝙨𝙤 𝙖𝙧𝙚 𝙩𝙝𝙚𝙞𝙧 𝙘𝙝𝙤𝙞𝙘𝙚𝙨

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLedBusiness
Consumers are changing and so are their choices. Consumers are changing and so are their choices.
 
Read our first NEWSLETTER for 2021 as we dive into some very important questions every purpose-driven brand should ask.
 
Visit our pinned post on Facebook at 𝙗𝙞𝙜𝙜𝙚𝙧𝙩𝙝𝙖𝙣𝙢𝙚𝙕𝘼 for link. Remember to subscribe in the top left corner.
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
#iambiggerthanme
Environmental issues are very close to our heart a Environmental issues are very close to our heart and this one needs URGENT ATTENTION!
 
Protect The West Coast need support in the form of public appeals to the long-term mining plans of MSR on the Olifants estuary, the third most important estuary in South Africa in terms of wildlife and biodiversity.
 
Submission must be made no later than 2 December 2020.
 
For more info click the link on the @protectthewestcoast profile page.
 
#protectthewestcoast #stoprecklessmining #minealert #protectsouthafrica #savetheplanet #conservation #oneearth #abetterfuture #westcoast #southafrica #olifantsriver #olifantsestuary #IAmBiggerThanMe
"It was great working with the Bigger Than Me team "It was great working with the Bigger Than Me team. We specifically appreciate the time and effort you took to get to know The Learning Trust intimately, so that you can represent its work from a point of view of being informed." - Sibongile Khumalo, Executive Director of The Learning Trust.

We recently completed a five month campaign for @thelearningtrust for their 10th anniversary.

Visit our latest blog as we unpack the campaign we created on their behalf. -> Website URL in BIO.

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
"I am really looking forward to sharing the import "I am really looking forward to sharing the importance of Cause Marketing in 2020 and beyond and unpacking the components to a successful purpose-led campaign."

This Friday, CEO and Founder of Bigger Than Me, @mrbongza will be speaking at the Virtual Social Media Conference 2020, hosted by Radius Solution Group. 

Greg's session, Cause Marketing Strategies that Build Business and Communities, is on the 27th of November 2020 from 9:40 -10:40.

Visit our Facebook post for links to registration.

Check out our blogs on Cause Marketing, Social Media Campaigns & more > Website URL in BIO.

The event is a platform for industry experts in marketing, communication, PR, Ecommerce, digital and social media to collaborate and share insights.

#CauseMarketing #ChangingLives #storytelling #socialimpact #iambiggerthanme #video #storytelling #contentcreator
If your customers are Gen Y or Gen Z then your bra If your customers are Gen Y or Gen Z then your brand needs to be purpose-driven to remain relevant.

Our latest blog breaks down the first steps in the process of creating a purpose driven brand or business and what you should be considering.

What's your brands purpose driven story?

Visit our blog and read: 'Eight questions every purpose-driven brand should ask.' – URL in BIO 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLedBusiness
"It all comes down to business that is purpose-led "It all comes down to business that is purpose-led first and foremost, building sustainability strategies in your business is the key to real change that will see profits flow." 

What is The Great Reset and why is it critical to the future of business, society and the planet? 

Our latest blog, 'The Great Reset of Capitalism with a Purpose led humanism strategy' looks at why we can't go back to "normal" post COVID-19 and what the future needs to be. (URL in BIO) 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLed #thegreatreset
A business marketing video is a lot more achievabl A business marketing video is a lot more achievable today with modern digital technology and although it is still best left to professionals.
 
Our latest Video Marketing blog 'How to Make a Video for Your Business or NPO' offers some important advice to help you get the most out your ideas and ensure they are implemented effectively. (Website URL in BIO) 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videocontent
"Marketing is no longer about the stuff that you m "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin 

Read part 2 in our latest Video Marketing blog series called '5 Secrets to Video Marketing' as we unveil some key pointers for a successful video campaigns. (Website URL in BIO) 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videography #videotips
Tomorrow, Bigger Than Me CEO and Founder, @mrbongz Tomorrow, Bigger Than Me CEO and Founder, @mrbongza, will participate in a panel discussion, online, at the Global Change Makers Summit 2020 hosted by @irscngo
 
The topic up for discussion: 'Far-reaching consequences that may jeopardise hard-won gains made in improving global education.'
 
To attend any of the virtual panel discussions or workshops visit our pinned post on Facebook for the link. 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
FACT: Over 8 billion videos are viewed per day on FACT: Over 8 billion videos are viewed per day on Facebook!
FACT: One-third of the internet uses YouTube frequently.
 
A solid video strategy is a must for any brand, NPO or campaign's marketing mix. 
 
Read our latest blog - 'Why a video strategy is important to grow your business or NPO' (website URL in BIO) 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videocreator #videography
2020 has been a testing year for most of us which 2020 has been a testing year for most of us which makes it even more pressing that brands and businesses recognise the need to adopt a 'for-benefit' business model. 

Our latest newsletter packages all our latest content on the subject. 

Head over to our pinned post on our Facebook page for the link. 

Remember to subscribe in the top left corner 😊
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#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
NEW BLOG: Email campaigns are one of the most powe NEW BLOG: Email campaigns are one of the most powerful digital marketing tools to use.
 
Our latest blog addresses some key considerations for your email marketing campaigns applicable to non-profits, cause campaigns and businesses. 
 
Hop over to our website blog section to read: 'Email Marketing Best Practices.' – URL in BIO.
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
NEW BLOG ALERT! Influencer marketing has become NEW BLOG ALERT! 

Influencer marketing has become a big part of many brands' marketing mix, so much so that most people have heard the term 'influencer' by now. 

But just what is influencer marketing and how big has it become? 

We break it down in our latest blog... . (URL in BIO).
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#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #influencermarketing
Cause marketing campaigns can do so much good when Cause marketing campaigns can do so much good when executed properly. 
 
But like any marketing campaign they need to be carefully planned.
 
Completing our blog series on socially conscious brands and their importance, we look at some highs and lows of recent cause related campaigns.
 
Hop over to our blog section on our website to read our latest submission. (URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
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