Blockchain was invented by Satoshi Nakamoto in 2008, but 2018 is the year it reached mainstream attention. Today, most of us, especially those with internet access, have heard the term, especially when used in conjunction with crypto currencies such as Bitcoin and Ethereum. Perhaps, because of the association of blockchain with these crypto currencies, you may be a little dubious as to how they could benefit non-profit organisations, charities and NGOs, but in fact there is a very strong case in favour of this technology. But first we need to understand what a blockchain is… What is a blockchain and how does it work? The simplest way to describe blockchain is that it is a … [Read more...] about How Blockchain may benefit Non-Profits
Greg Viljoen
About Greg Viljoen
Greg is the founder and brainchild behind the Bigger Than Me Cause Marketing agency. Having worked in the digital marketing industry for 18 years, He believes that brands should be creating products and purpose based on real needs, not perceived needs. Creating shared value opportunities and real stories.