In today’s world, consumers expect brands to stand for something bigger than profit. Social impact marketing campaigns can drive meaningful change while building trust and loyalty. Based on 2025 trends and data, here are 10 pro tips to create a campaign that resonates and delivers results. 1. Define a Clear Brand and Communication Strategy A strong brand identity aligned with your social cause is critical. According to the 2025 Sprout Social Index™, 90% of consumers prioritise authenticity in brand content. Develop a communication strategy that reflects your brand’s values and mission. Action: Create a mission statement for your campaign that ties your cause to your brand’s core … [Read more...] about 10 Pro Tips for Building a Successful Social Impact Marketing Campaign
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The Secret to Viral Videos for Social Impact
This blog on viral videos and how to level up your video marketing to make a real impact is a must-read. We all know video is the most powerful way to tell stories, connect with audiences, and drive action. But too often, great causes and purpose-driven brands don’t get the traction they deserve—not because their work isn’t important, but because their message isn’t landing. That’s where smart, intentional video marketing comes in. It's not all about viral videos, however following these guidelines will certainly help if that is what you are after. In this blog we break down: Why video is the #1 tool for engagement (and how to use it effectively) The types of videos that … [Read more...] about The Secret to Viral Videos for Social Impact
Purpose-Driven Influencers: Who to Use and Who Not To
In today's saturated market, finding the right influencers to represent your brand can be a daunting task. It's not just about the numbers anymore; it's about authenticity, alignment, and true commitment to your brand's values and mission. Purpose-driven influencers are those who live and breathe your brand’s purpose already. The ones who will genuinely use your products or similar, and they subscribe to the lifestyle your brand promotes. They aren’t followers and very often run against the grain of popular trends – they may discover and find their niche or path before it’s a trend and are usually early adopters who, through their circle of influence, offer veritable guidance in their … [Read more...] about Purpose-Driven Influencers: Who to Use and Who Not To
Brand Films: Emotive Purpose-Driven Storytelling
In today's digital age, brand films are a pivotal tool for purpose-led brands and companies. These films are not just about marketing products or services; they are about telling a story that resonates with the audience on a deeper level. For purpose-driven brands, the significance of these films cannot be overstated. Here's why they are essential and why you, as a brand, should invest in video content for social media. The Power of Storytelling At Bigger Than Me, we believe in the transformative power of storytelling. Authentic and real stories have the unique ability to connect people through empathy and shared human experiences. When a brand shares a genuine story, it does more … [Read more...] about Brand Films: Emotive Purpose-Driven Storytelling
11 social media hooks for better engagement
A social media hook is anything that grabs a person’s attention and stops them from scrolling past your content, in other words, ignoring it. Ignored content is the death knell of any post. If you can’t pull people in to view your content, no one is going to see it. The algorithms of social media platforms, in its most simplistic form, reward content that gets a certain amount of engagement by showing it to more people. There are, of course, many other factors, that contribute to how visible your posts will be but at the core is the simple principle that if your post seems popular, the logic is to serve it to your followers and more likeminded people, since every platform wants to … [Read more...] about 11 social media hooks for better engagement