The many Content Marketing challenges that arise when a business ambitiously starts on a campaign to create and publish regular blogs, or do a series of videos, can see these plans all too often lose momentum. In the beginning there always seems to be a myriad of great ideas floating around, but without a good, solid content marketing strategy and dedicated people to sustain this, it can unravel pretty quickly. READ: STORYTELLING THAT DOESN’T SUCK: BEYOND CONTENT MARKETING We’ve created a short list of some of the primary content marketing challenges we often encounter and added some ideas on how to tackle these. Lack of resources for content marketing This one bites … [Read more...] about Five Content Marketing challenges and how to overcome them
NGO
2019 Global NGO Technology Report Take-outs
The 2019 Global NGO Technology Report is now in its fourth edition and offers over 1,000 handy insights for NPOs, NGOs, charities and social impact campaigners. Over 5,000 organisations from 160 countries are represented in this report which includes statistics from all these regions: Africa, Asia, Australia & New Zealand, Europe, Latin America & the Caribbean, and the United States & Canada. Take outs from the 2019 Global NGO Technology Report The Global NGO Technology Report is an annual report that examines how NGOs worldwide use technology to engage their donors and supporters. Overview READ: WHY CONTENT STRATEGY IS CRITICAL TO SOCIAL IMPACT CAMPAIGNS 90% of … [Read more...] about 2019 Global NGO Technology Report Take-outs
TikTok in the Social Impact & NPO domain
TikTok was originally an app called Musical.ly, created for users to mainly post lip-syncing videos. 2019 data and demographics states that TikTok is currently in 154 countries and has approximately 500 million active users. The app remains consistently in the Top 10 most downloaded in the App stores. Around 66% of TikTok users are younger than 30 and although on the surface it seems to be massive among teens, the growth in the 20 to 30 age group is on a sustained incline. How TikTok works The app has an unweighted algorithm. This means that videos are organically shown in the order that they are shared, and hashtags can also be used effectively. Once you start following … [Read more...] about TikTok in the Social Impact & NPO domain
Why Content Strategy is critical to social impact campaigns
Content strategy is still a murky area for many Non-profit organisations and social impact campaigners. In May this year CEO, Greg Viljoen, presented a talk called at the Content Marketing Conference called Storytelling that doesn’t suck: beyond content marketing. One of the cornerstones of this presentation was the need to create a content strategy in business; one that successfully identifies the purpose behind a good content marketing plan, the audience, narrative, objectives and more. Content is the engine that drives modern marketing. Yet, it is often seen as an expense rather than a business asset. This is often due to ROI’s being intangible and difficult to prove as a … [Read more...] about Why Content Strategy is critical to social impact campaigns
5 Instagram tips for NPOs and Social Impact campaigns
Activity on Facebook and Twitter has decreased considerably over the past year while Instagram continues to grow, both in usage and engagement. As a marketing platform Facebook is still a very powerful domain to reach one’s target audience. Instagram, however, and specifically, Instagram Stories with its visual storytelling offers huge potential for NPOs and social impact campaigns to reach the platform’s audiences. Here are five useful tips to reap higher rewards from Instagram Stories. 1. Post Regularly Instagram Stories only remain published for 24 hours. This is the uniqueness of this function so in order to build up a following you should post as regularly as … [Read more...] about 5 Instagram tips for NPOs and Social Impact campaigns
