Blockchain was invented by Satoshi Nakamoto in 2008, but 2018 is the year it reached mainstream attention. Today, most of us, especially those with internet access, have heard the term, especially when used in conjunction with crypto currencies such as Bitcoin and Ethereum. Perhaps, because of the association of blockchain with these crypto currencies, you may be a little dubious as to how they could benefit non-profit organisations, charities and NGOs, but in fact there is a very strong case in favour of this technology. But first we need to understand what a blockchain is… What is a blockchain and how does it work? The simplest way to describe blockchain is that it is a … [Read more...] about How Blockchain may benefit Non-Profits
Are you a Non-Profit? Are you brand looking to tell real stories? Is your content and social media strategy up to scratch? Do you need help to tell your story? Do you need more fans, followers or donors? Do you want to raise more funds from donors? Want to engage with your customers? Do you have a campaign in mind and need help executing it? Do you want to concentrate on what your NGO does and leave content and social media to the experts? Well Bigger Than Me is here to help! Bigger Than Me is a social change and content agency offering all NGO's a introductory social media and content package. Why you need this? Its really very simple. NGO's like any … [Read more...] about Bigger Than Me’s Content and Social Media package for NGO’s
In 2018 there were some very interesting developments in the digital media space. Firstly, Facebook decided to change the way they do business and who they prioritise in our newsfeed. Secondly, if you are a brand, business or NGO, ‘going green’ or ‘doing good’ has shifted from a ‘nice to have’ to an essential component for success, thanks to millennials, which I break down in an article written for Financial Mail’s Redzone. Then, the 2018 Global NGO Technology Report also offered some interesting insights; most notably the use of messaging services like Facebook and WhatsApp to communicate to volunteers and donors, and right now they are millennials. In the article mentioned … [Read more...] about What NGOs and brands need to know about ‘Doing Good’ in a digital world
Done and Dusted!!!! Hitting our clients campaign target is always such a great feeling, but blowing them out of the water is something else. We recently completed work on the #35SmilesIn35Days fundraising campaign for our client Operation Smile South Africa where we managed to help raise a total of R350,000, totally 63 smiles over the 35-day period which means 63 children can now receive life-changing surgery The campaign was launched on the Expresso Morning Show on World Smile Day – Friday, 6 October with Operation Smile ambassadors David Grier, Liezel van der Westhuizen and Operation Smile volunteer, Dr Clare Nesser. View the Expresso Morning Show insert below: The aim of the … [Read more...] about Creating 35 Smiles in 35 Days
So by now we should have all heard about Inbound Marketing! If you haven't and you are a brand or an NGO you really should be getting on the buzzword band wagon now. In fact the wagon has left the station and left you behind. According to Wikipedia: Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization. For Inbound to work well it needs certain steps in place that once implemented properly can provide NGO's or brand with a huge advantage compared to traditional digital marketing in silos. The four main steps are as follows: Attract, Convert, Close and Delight which you can read … [Read more...] about Why should NGO’s be thinking about Inbound Marketing?