In our previous blog we highlighted the importance of video in your content mix for social media and this week we offer five Fundraising Video tips.
These tips are effective in inspiring donors to reach into their pockets and give.
As far back as in 2013 Google declared that more than half of donors made a gift after watching an online video about their favourite cause.
Considering that this was six years ago and that in 2019 the forecast is that 80% of all internet traffic will come from video, the importance of using video to raise funds cannot be emphasised enough.
If you are running a fundraising campaign, a non-profit organisation or any social impact driven project, you need video to help tell the story of your brand and/or cause.
Five Fundraising Video Tips
-
“Why I donate, get involved or buy a socially conscious product”
The core principal that makes social media as effective as it is, is the word social.
We are social beings who are interested in what our peers have to say.
Wee are more likely to take action based on a trusted friend or colleague’s reference. The same goes for people who share similar beliefs or sentiments.
Creating a video with a handful of strong supporters of your cause explaining why they have donated or bought a socially conscious product delivers a very powerful message.
-
Beneficiary Videos
For any cause-based campaign that requires people to dig into their pockets it’s important to show the real impact.
There is no better way than to profile the beneficiaries of your cause with interviews and/or short exposes.
-
Behind the scenes
People respond to people. We all need the human element to fully process something and to be motivated to take action.
Staff videos, background stories of volunteers or customers are a powerful way to show how much your origination or campaign puts into the cause you believe in.
-
Why
The ‘why video’ is an opportunity to talk about the why behind your mission. What makes it so important and what are the impact facts surrounding your cause.
-
Year-in-review
The year-in-review is a very powerful option.
This can be used to retain existing customers, supporters or donors and also to campaign at year-end when many potential donors are feeling magnanimous around festive season.
It is an opportunity to engage and inspire your audience, as well as talk about New Year’s resolutions.
Tie this in with festive season and the year-end video is a strong method to consolidate your cause.
Conclusion
The bottom line is that people respond to people and video is the most powerful medium to do this via social media platforms and your website.
If you do not have video included in your 2019 content strategy you cannot expect to yield your desired results, so get busy planning and contact us if you’d like a consultation on how best to create this.
