Most of us today have an inkling as to what conscious consumerism is and if you have chosen to read this article, your curiosity has certainly piqued further. To remove any doubt though, let’s have a closer look at exactly what it is that defines conscious consumerism. Grow Ensemble sum it up really well: “Conscious consumerism is when buying practices are driven by a commitment to making purchasing decisions that have positive social, economic, and environmental impact.” Conscious consumerism focuses on making positive decisions throughout the buying process, with the intention of helping to balance some of the negative impacts that consumerism has on the planet. A … [Read more...] about What is Conscious Consumerism and why we should care?
Today’s consumers expect more from the brands they support and the demand for environmentally-friendly trade is on the increase. If there is a silver lining to the global pandemic that we are still currently experiencing, it is the growing trend of consumers that are more conscious of their environmental impact and their expectations for retailers to be ‘more green.’ This UK study, ‘Selling Sustainability: Adapting to the New Conscious Consumer’, surveyed 2,500 consumers from the UK, Ireland and France about their current shopping habits and environmental and ethical expectations from online retailers and brands. The temporary closure of physical shops and stringent protocols … [Read more...] about Consumers are changing and so are their choices
The Bigger Than Me team recently completed a five month campaign for The Learning Trust. The Learning Trust celebrated its 10th birthday this year, an auspicious landmark made even more remarkable by the unprecedented challenges 2020 and COVID-19 presented. The Learning Trust – a brief history The Learning Trust performs two essential roles in the After School sector of South Africa. Primarily, they provide grants to grassroots level NGOs in the After School sector who assist learners in townships and disadvantaged communities. This ranges from early child development (ECD), after school tutoring, sports, art, creative activities and psych-social support. Aside the modest, … [Read more...] about The Learning Trust – A client case study
Creating a purpose-driven brand or evolving an existing brand into one with a purpose requires thought and planning. The first step is to come to terms with the age-old, and quite frankly misinformed, argument that a company needs to sacrifice profits to lead a purpose-driven brand. We have written extensively on the subject of socially conscious brands, and why in this age of millennial (Gen Y) and Gen Z customers brands simply can’t afford not to align with a cause, or drive their own purpose-driven campaign that aligns with their brand identity and its customer base. Read: Social Impact: Why Brands should be moving from ‘for profit’ to ‘for benefit’ model We have listed … [Read more...] about Eight questions every purpose-driven brand should ask
The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity is a book first published in April 2010 by Richard Florida, a professor at the University of Toronto's Rotman School of Management. Little did Florida know at the time how prophetic the term ‘The Great Reset’ will become, post Covid-19. If you have followed Bigger Than Me you will know that as a cause-marketing agency we subscribe to the remit that a socially conscious brand business model is the future. This is where brands and industry recognise that real sustainability and growth come from putting communities and the environment ahead of simple bottom-line profit, with the foresight of knowing that … [Read more...] about The Great Reset of Capitalism with Purpose led humanism strategy