CEO, Greg Viljoen, has been invited to present a talk at the upcoming Content Marketing Conference to be held at the V&A Waterfront in Cape Town on 24 & 24 May 2019.
Hosted by Smart Link Consultancy, the conference seeks to show how Content Marketing / Inbound Marketing has evolved and the importance of quality over quantity.
With the rapid expansion of digital media and the immense impact of social media on daily lives, the world of story-telling, engagement and customer experiences take on new meaning and there are exciting new opportunities for brands, publishers, agencies and independent creators.
About Our CEO 
Greg has been involved in the digital advertising space for over 18 years. After working in agencies for several of these, he developed a burning desire to combine his agency experience with his calling to ‘do good,’ which led him to found Bigger than Me, a Cause Marketing Agency.
“Brands should be creating products and purpose based on real needs not perceived needs. Creating shared value opportunities and real stories. That’s why I’ve created Bigger Than Me; to help make this paradigm shift towards authentic real content creation for the right reasons and this is why we should always consider the “give a FU£$%K factor.”
Greg’s experience in telling the real-life stories of non-profit organisations and the Corporate Social Responsibility domain offers invaluable insight into how to reach a target audience and create engagement.
Conference Details
The subject of Greg’s talk is ‘Storytelling that Doesn’t Suck: Beyond Content Marketing.’
The Content Marketing conference is an ideal opportunity to network with over 150 high profile attendees and industry peers.
Learn best practices, discover latest online tools, how to create relevant, digestible content and best ways to distribute content to drive value.
Content marketers, social media strategist, content creators, online marketers and writers should all consider this an excellent opportunity to listen and engage with industry leading speakers in their respective fields.
The conference hosts, Smart Link Consultancy, are an events, training and conference company who specialise in seminars, conferences, workshops, and in-house training programs.
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