Facebook Ads are often overlooked by social impact campaigners, NPOs and brands perhaps because Facebook have not exactly covered themselves in glory the past few years.
It’s a mistake to not use Facebook Ads though!
In these testing times, every social impact campaigner and brand should, in fact, be more visible than ever.
When the Covid-19 pandemic is hopefully behind us as a global crisis we will no doubt enter a ‘new world’ where ‘back to normal’ will most certainly not be the same ‘normal’ as we know it right now.
The coronavirus has put the spotlight on so many aspects of our existing world from the fragility of our healthcare systems to the delicate existence of globalisation to the blurred lines between the physical and digital world.
‘Business as usual’ will, without doubt, make bigger use of technology than ever before.
So, why use Facebook Ads and why right now?
- Social impact is more relevant to more people today than ever before!
- Online traffic is at an all-time high with many people in lockdown.
- The future is digital – expect more and more businesses to embrace the digital realm moving forward.
- People need stories and they need hope.
- Global consciousness is changing. Social issues are more relevant than ever.
Facebooks Ads – 5 reasons to get cracking as soon as possible
Bigger Than Me specialises in the full spectrum of Social Media Management and our proposed mix presented to our clients will always include a suggested Paid Media budget for Facebook and Instagram.
A weighted approach that includes a solid mix of consistent content is critical to a successful online presence.
1. Organic Posts are not enough
A content strategy and schedule is critical to achieve a strong online presence.
So, sharing new weekly content is very important.
However, it is well documented that Facebook throttles organic reach on its platforms.
Combining your monthly posts with paid media will ensure visibility.
2. People use Facebook all the time
Over 1,55 billion people log onto Facebook every month.
Over 40 million businesses are on Facebook.
Why would you not want your brand and/or campaign to be visible in the platform?
3. Powerful Targeting
Facebook Ads actually have very strong targeting features and their algorithms have collected an immense amount of behavioural data from its users that dates back, on average, up to 10 years per person.
These targeting features combined with your own community that you’ve created via your pages makes for a powerful way to reach and existing database and forge a new reach.
4. Increase website traffic
Facebook Ads offer a host of different objectives and one of the most effective of these is to send people directly to a website landing page.
Consistently creating website content is an important component to one’s online marketing strategy.
Getting the traffic to your website to view the content is the bigger challenge. Facebook advertising is one of the most effective ways to do this.
5. Customer Attribution
Everybody knows that in business you need to stay relevant and be visible.
Facebook advertising will not only keep your brand in the eyeline of your existing audience, it will introduce a new audience based on the targeting and effective attribution algorithms.
The more times your target market interacts with your brand, the more likely they are to convert.
Contact us for a FREE consultation on how to get the most out of your brand, NPO or social impact campaign through a carefully constructed content strategy and social media marketing campaign.