Are you a Non-Profit? Are you brand looking to tell real stories? Is your content and social media strategy up to scratch? Do you need help to tell your story? Do you need more fans, followers or donors? Do you want to raise more funds from donors? Want to engage with your customers? Do you have a campaign in mind and need help executing it? Do you want to concentrate on what your NGO does and leave content and social media to the experts? Well Bigger Than Me is here to help! Bigger Than Me is a social change and content agency offering all NGO's a introductory social media and content package. Why you need this? Its really very simple. NGO's like any … [Read more...] about Bigger Than Me’s Content and Social Media package for NGO’s
In 2018 there were some very interesting developments in the digital media space. Firstly, Facebook decided to change the way they do business and who they prioritise in our newsfeed. Secondly, if you are a brand, business or NGO, ‘going green’ or ‘doing good’ has shifted from a ‘nice to have’ to an essential component for success, thanks to millennials, which I break down in an article written for Financial Mail’s Redzone. Then, the 2018 Global NGO Technology Report also offered some interesting insights; most notably the use of messaging services like Facebook and WhatsApp to communicate to volunteers and donors, and right now they are millennials. In the article mentioned … [Read more...] about What NGOs and brands need to know about ‘Doing Good’ in a digital world
We at Bigger Than Me are very fortunate to be working with some incredible people, NGOs and Brands who have amazing stories to tell. However, telling stories is one thing but bringing the reader, viewer and or donor to act on that piece of content is something completely different and requires something special. Bigger Than Me have been telling stories for sometime now and have learnt a few things a long the way. People are constantly bombarded by noise (bad content) which clogs up their newsfeed with some sort of agenda, baiting tactic, shock headline or propaganda, added to this, the social networks have their own agendas in terms of the algorithms used to show users content the … [Read more...] about The power of a good story
It is no secret that marketing and communications are changing daily and marketers are constantly challenged to look for new ways of engaging with their audience. The average consumer expects its favourite brands to share a similar set of values to themselves and this is where cause based marketing can make or break a brand. Ethical consumerism is on the rise (increase of 8% in the past fiscal year in the UK and massive R8.2bn is spent on CSI in South Africa each year – that is more than two-thirds of the money spent on press and magazine advertising. Further to that, 29% of consumers say that, where they can, they support companies who actively give back. 11% of consumers say that they make … [Read more...] about Cause Marketing – The New Black Arts?