Why First-Party Data is Your Superpower in Social Impact Marketing As we step into 2025, the rules of digital engagement are shifting—fast. With third-party cookies disappearing and privacy regulations tightening, purpose-led brands and non-profits must rethink their strategies. The good news is that already have the key to success: first-party data. This is the data you collect directly from your audience—website visits, email interactions, event sign-ups, and donor behaviours. Unlike third-party data, it’s reliable, consent-driven, and a goldmine for deeper audience connections. But are you using it to its full potential? Here’s how you can harness it for maximum impact: 1. … [Read more...] about The Data Revolution: How Purpose-Driven Brands Can Win in 2025
social impact campaigns
Building Brands that are Both Fundable & Findable for Lasting Impact
In today’s world, creating sustainable social impact isn’t just about chasing funds—it’s about building a brand that’s fundable and findable. In this blog we’re drawing inspiration from Kevin L. Brown’s insightful approach, which aligns perfectly with the work we’re doing at Bigger Than Me to empower our clients. Here’s how we help brands elevate their impact, foster loyalty, and attract the support they need to grow. Being Fundable: Setting the Foundation for Trust and Transparency To become fundable, your brand needs a compelling story, clear vision, and transparent roadmap for success. At Bigger Than Me, we guide our clients in creating an impactful Theory of Change that answers core … [Read more...] about Building Brands that are Both Fundable & Findable for Lasting Impact
Trends in Purpose-Driven Business: What’s Next?
The Rise of Purpose-Driven Companies As we move deeper into 2024, we’re witnessing purpose-driven businesses continue to rise, no longer as niche players but as vital forces in the market. It’s an exciting shift! These companies are growing faster than their competitors, enjoying stronger customer loyalty, and fostering greater employee engagement. Why? Because they’re aligned with the values of today’s socially conscious consumers—particularly Millennials and Gen Z—who are willing to support brands that prioritise purpose over profit. In this blog we’re diving into the key trends shaping the future of purpose-driven businesses, the increasing importance of Environmental, Social, and … [Read more...] about Trends in Purpose-Driven Business: What’s Next?
Paid Media ROI for NPOs & Purpose-led businesses
Paid Media ROI (return on investment) is one of several important measurement metrics we monitor and use to evaluate campaigns we work on for clients. Metrics and their acronyms can be a little confusing, the good news is however, is that they are way easier to understand than the jargon sometimes suggests. Our previous blog dispels the mystery behind many of these, so if you’d like to know the difference between ‘KPI’ and ‘CPM’ etc, please hop over to Digital Advertising Metrics for NPOs & Purpose-Led Businesses for a glossary of the most important terms used and why these metrics are crucial. Paid Media & Paid Media ROI Paid media means you pay money to the platform that … [Read more...] about Paid Media ROI for NPOs & Purpose-led businesses
Digital Advertising Metrics for NPOs & Purpose-led businesses
Digital advertising metrics can be a little confusing, especially since most of these terms are bandied about as acronyms, but they needn’t be. Although most digital platforms are free, such as search or social media, there are two key components that make these work better and can give your organisation a better chance of success, namely content and paid media. The aforementioned, i.e. content is critically important as this is the strongest selling point a Non-Profit Organisation or Purpose-led business has. If you are an NPO, how else does one encourage donors, sponsors and patrons to buy into your cause and support your organisation? If you run a purpose-led business your … [Read more...] about Digital Advertising Metrics for NPOs & Purpose-led businesses