• Skip to main content
  • Skip to footer

Bigger Than Me | Cause Marketing Agency

Creative Social Change Agency

Menu
  • Home
  • What We do
  • Who We Are
  • Our Services
    • creative concerptsCreative Concepts
    • digitalstrategyDigital Strategy
    • storytellingStorytelling
    • contentcreationContent Creation
    • creativesharedvalueCreative Shared Value Consultancy
    • impacteventsImpact Events
    • socialmediaSocial Media and Content Strategy
    • socialchangeworkshopSocial Change Workshops
    • prPublic Relations and Media
    • webWeb design and development
    • Close
  • Our Work
  • Our Clients
  • Our Blog
  • Get in Touch

11 March, 2020

Formatting BLOG posts is important, here’s why

Formatting BLOG postsFormatting blog posts would seem quite obvious to most when explained, but we still often come across really badly presented content on a regular basis.

Reasons hampering the correct formatting of blog posts can range from a badly set up website to the person posting the content not giving it the love and care it needs to be read by website visitors.

So, while we’re not going to bombard you with too much of the technical jargon surrounding HTML H tags we will give you some insight so that you can speak to your web designer and be sure that they have you set up correctly.

But first let’s talk about formatting blog posts to get the most out of them.

Use headings

Formatting BLOG posts

Just like the one we’ve used here.

Content should always be presented in an easily scannable fashion that allows the reader to quickly skim through the material to get to the most important points.

A lot of content is read on Smartphones these days so making it as easy to digest is critical.

Headings break up the copy into bite sized pieces and draw the reader’s attention to the subject matter therein.

Sentence length

Keep sentences short and to the point.

Do not be afraid to break up whole paragraphs into one and two sentence pieces.

Once a sentence exceeds 20 words on a blog, it is believed that the reader may start to lose interest.

Yes, we’ve broken that rule already in this article. We’re not saying EVERY sentence. There is always a balance between readability and maintaining a level of creative writing.

Bullet and numbered lists work

  • Lists are easy to follow
  • Lists are easy to scan
  • Lists are east to write
  • Lists can provide a lot of information in a short space
  • People love lists

There you go. It was that easy. 😊

Use bold text

Another trick to getting the most important information to your reader is to bolden text.

Much like delivering a speech, the person you are most likely to listen to is the one who knows how to mediate his/her voice, in volume, speed and pausing.

Bolding text is like raising your voice just a little for emphasis.

Images and Captions

Formatting BLOG posts

CAPTION: WordPress is designed for blogging

Images are important.

Not only do images improve your searchability on Google – provided you are using Alt-tags, they also look nice and once again make your content more scannable.

A good image will draw the reader to the copy surrounding the picture so be sure to use ones with relevance.

Also be sure to caption images where applicable.

The technical stuff

If your blog is set up correctly your HTML-H tags should be formatted and styled according to your CSS-style sheet.

For WordPress this is really easy as one simply used the Heading tags to achieve this.

Heading 1 = H1, Heading 2 = H2 etc up to H6.

Google loves H tags.

H1 denotes the most important heading, and each subsequent number is a less important heading, down to H6 as a relatively unimportant heading.

According to Google use of headings allows them to understand the content structure better and where the main emphasis is.

Google actually gives more weight to content under HTML H tags.

Pro tip – only use one H1 Tag as this is the main heading of the content.

Filed Under: Blog Tagged With: charities, facebook, LinkedIn, NGO, social campaigners, social impact campaigns, social media, social media agency, twitter, website design

Footer

CONTACT US

+27 71 886 5247
getinvolved@biggerthanme.co.za

STAY CONNECTED

JOIN OUR MAILING LIST

NEVER MISS AN UPDATE!

FIND US ON FACEBOOK

Facebook

TWEET US

Tweets by biggerthanmeZA

FOLLOW US ON INSTAGRAM

biggerthanmeza

We are a creative social change agency. We ensure your do-good stories are told for maximum impact through content creation and story telling.

Environmental issues are very close to our heart a Environmental issues are very close to our heart and this one needs URGENT ATTENTION!
 
Protect The West Coast need support in the form of public appeals to the long-term mining plans of MSR on the Olifants estuary, the third most important estuary in South Africa in terms of wildlife and biodiversity.
 
Submission must be made no later than 2 December 2020.
 
For more info click the link on the @protectthewestcoast profile page.
 
#protectthewestcoast #stoprecklessmining #minealert #protectsouthafrica #savetheplanet #conservation #oneearth #abetterfuture #westcoast #southafrica #olifantsriver #olifantsestuary #IAmBiggerThanMe
"It was great working with the Bigger Than Me team "It was great working with the Bigger Than Me team. We specifically appreciate the time and effort you took to get to know The Learning Trust intimately, so that you can represent its work from a point of view of being informed." - Sibongile Khumalo, Executive Director of The Learning Trust.

We recently completed a five month campaign for @thelearningtrust for their 10th anniversary.

Visit our latest blog as we unpack the campaign we created on their behalf. -> Website URL in BIO.

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
"I am really looking forward to sharing the import "I am really looking forward to sharing the importance of Cause Marketing in 2020 and beyond and unpacking the components to a successful purpose-led campaign."

This Friday, CEO and Founder of Bigger Than Me, @mrbongza will be speaking at the Virtual Social Media Conference 2020, hosted by Radius Solution Group. 

Greg's session, Cause Marketing Strategies that Build Business and Communities, is on the 27th of November 2020 from 9:40 -10:40.

Visit our Facebook post for links to registration.

Check out our blogs on Cause Marketing, Social Media Campaigns & more > Website URL in BIO.

The event is a platform for industry experts in marketing, communication, PR, Ecommerce, digital and social media to collaborate and share insights.

#CauseMarketing #ChangingLives #storytelling #socialimpact #iambiggerthanme #video #storytelling #contentcreator
If your customers are Gen Y or Gen Z then your bra If your customers are Gen Y or Gen Z then your brand needs to be purpose-driven to remain relevant.

Our latest blog breaks down the first steps in the process of creating a purpose driven brand or business and what you should be considering.

What's your brands purpose driven story?

Visit our blog and read: 'Eight questions every purpose-driven brand should ask.' – URL in BIO 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLedBusiness
"It all comes down to business that is purpose-led "It all comes down to business that is purpose-led first and foremost, building sustainability strategies in your business is the key to real change that will see profits flow." 

What is The Great Reset and why is it critical to the future of business, society and the planet? 

Our latest blog, 'The Great Reset of Capitalism with a Purpose led humanism strategy' looks at why we can't go back to "normal" post COVID-19 and what the future needs to be. (URL in BIO) 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLed #thegreatreset
A business marketing video is a lot more achievabl A business marketing video is a lot more achievable today with modern digital technology and although it is still best left to professionals.
 
Our latest Video Marketing blog 'How to Make a Video for Your Business or NPO' offers some important advice to help you get the most out your ideas and ensure they are implemented effectively. (Website URL in BIO) 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videocontent
"Marketing is no longer about the stuff that you m "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin 

Read part 2 in our latest Video Marketing blog series called '5 Secrets to Video Marketing' as we unveil some key pointers for a successful video campaigns. (Website URL in BIO) 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videography #videotips
Tomorrow, Bigger Than Me CEO and Founder, @mrbongz Tomorrow, Bigger Than Me CEO and Founder, @mrbongza, will participate in a panel discussion, online, at the Global Change Makers Summit 2020 hosted by @irscngo
 
The topic up for discussion: 'Far-reaching consequences that may jeopardise hard-won gains made in improving global education.'
 
To attend any of the virtual panel discussions or workshops visit our pinned post on Facebook for the link. 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
FACT: Over 8 billion videos are viewed per day on FACT: Over 8 billion videos are viewed per day on Facebook!
FACT: One-third of the internet uses YouTube frequently.
 
A solid video strategy is a must for any brand, NPO or campaign's marketing mix. 
 
Read our latest blog - 'Why a video strategy is important to grow your business or NPO' (website URL in BIO) 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videocreator #videography
2020 has been a testing year for most of us which 2020 has been a testing year for most of us which makes it even more pressing that brands and businesses recognise the need to adopt a 'for-benefit' business model. 

Our latest newsletter packages all our latest content on the subject. 

Head over to our pinned post on our Facebook page for the link. 

Remember to subscribe in the top left corner 😊
.
.
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
NEW BLOG: Email campaigns are one of the most powe NEW BLOG: Email campaigns are one of the most powerful digital marketing tools to use.
 
Our latest blog addresses some key considerations for your email marketing campaigns applicable to non-profits, cause campaigns and businesses. 
 
Hop over to our website blog section to read: 'Email Marketing Best Practices.' – URL in BIO.
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
NEW BLOG ALERT! Influencer marketing has become NEW BLOG ALERT! 

Influencer marketing has become a big part of many brands' marketing mix, so much so that most people have heard the term 'influencer' by now. 

But just what is influencer marketing and how big has it become? 

We break it down in our latest blog... . (URL in BIO).
.
.
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #influencermarketing
Cause marketing campaigns can do so much good when Cause marketing campaigns can do so much good when executed properly. 
 
But like any marketing campaign they need to be carefully planned.
 
Completing our blog series on socially conscious brands and their importance, we look at some highs and lows of recent cause related campaigns.
 
Hop over to our blog section on our website to read our latest submission. (URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Not all ‘socially conscious brands’ are made e Not all ‘socially conscious brands’ are made equal and there are many examples of successes and epic failures.
 
But what exactly is a socially conscious brand?

We dig deeper with this week’s blog… (URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Recent statistics state that consumers wouldn’t Recent statistics state that consumers wouldn’t care if almost three quarters of the brands they use just disappeared.
 
Our latest blog looks at why socially conscious brands are the future. 
 
Look for ‘A Socially Conscious Brand business model is the future’ under BLOGS on our website (URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Cause Based Marketing is more critical to a brand’s long term outcomes now than ever.
 
Our latest blog looks at the core components of a strong cause marketing campaign and why every brand needs it! (Website URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
We often get asked if Facebook business pages are We often get asked if Facebook business pages are still necessary these days.
 
They are!
 
Head over to our blog section on the BTM website to read our latest tips on Facebook Business pages. (URL in BIO). 
 
#digitalmarketing #socialmedia #digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Our latest newsletter is out and it is packed with Our latest newsletter is out and it is packed with digital marketing tips, industry info and more.

Head over to our Facebook page for the link on our pinned post. 

Never miss out by subscribing in the top left corner 😊 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Never underestimate the power of a good story!!! Never underestimate the power of a good story!!!
 
Ever heard of SPIN Selling?

Well, at Bigger Than Me we use a concept we call SPIN Viewing!
_________
• S – Create Situation
• P – Highlight Problem
• I – Show the Implication
• N – Show the Need and how they (viewer, reader) can help and become part of the solution easily.
_________
Want to know more? Hop over to our blog and have a read through one of our older, evergreen posts called: ‘The Power of a Good Story!’ (URL in BIO). 

#digitalmarketing #contentmarketing #SEO #blogging #marketing #branding #marketingtips #marketingstrategy #startup #b2bmarketing #storytelling #NonProfit #volunteer #socialgood #changemakers #SharedValue #SocialChange #ImpactEvents #ChangingLives #socialimpact
#Instagram hosted an online Q ‘n A session recen #Instagram hosted an online Q ‘n A session recently to answer user questions about how their algorithms work and to dispel some myths behind the platform.

As part of our ongoing series on #digitalmarketingstrategy we’ve summarised the key things to know.

Visit our website for the latest BLOG (URL in BIO). #digitalmarketing #contentmarketing #SEO #blogging #marketing #branding #marketingtips #marketingstrategy #startup #b2bmarketing
Load More... Follow on Instagram


© 2018 · BIGGER THAN ME · All rights reserved. · Privacy Policy · Website by Terri Love Designs