CEO, Greg Viljoen, recently facilitated a Social Media Workshop with client, Operation Smile South Africa.
As a creative social change agency with one foot firmly planted in the digital domain, client education and transparency are high on our agenda.
The primary goal of the Social Media Workshop with Operation Smile was to align the organisation’s goals with their digital footprint, specifically on social network platforms.
Without delving into too much of the technical aspects of these networks, the workshop focuses on the core nature of each platform, the conversations that are had on these sites and best practices when using them.
The full day experience left the team with a clearer understanding of how to recognise good social media content and the importance of documenting the incredible work that they do, both behind the scenes as well as with their surgical missions.
Greg also delved into the psyche of why people share and engage content. He also took a closer look at global giving trends and how this applies to the South African and Africa context.
Together Bigger Than Me and Operation Smile South Africa are now able to create a stronger, more unified approach to maximise their message and to create meaningful future campaigns.
A workshop designed for the Social Impact community
Bigger Than Me specialises in increasing the footprint of a company or brand specifically in the social impact domain.
This is achieved through a range of services that include:
- Content creation
- Creative concepts
- Social media
- Digital and shared value strategies
- Branded events
- Cause marketing
Through the campaigns and client-base we service, we have recognised the need to assist non-profit organisations, charities, CSR departments and cause-related business in better understanding the impact of social media.
The Social Media Workshop aligns your team with the demands of this online space. This effectively ensures that everybody is pulling in the same direction and with the same knowledge of the impact these platforms have to achieving your organisation’s goals.
Specifically tutored in the context of the social impact community, the workshop offers real-life case studies of campaigns we have run and what has worked in the past.
Couple this with analysis of current global and local trends, case studies and best practices and we’re confident that your social impact business will reap tangible results.