In 2018 so far there have been some very interesting developments in the digital media space.
Firstly, Facebook have decided to change the way they do business and who they prioritise in our newsfeed.
Secondly, if your a brand, business or NGO, “going green” or “doing good” have shifted from “nice to have” to being essential for success, thanks to millennials which i break down on a article just written for Financial Mail’s Redzone.
Then, the 2018 Global NGO Technology Report has also just been released with some very interesting insights. Most notably the use of messaging services like Facebook and Whatsapp to communicate to volunteers and donors and right now they are millennials.
In the article mentioned above called “Millennials are driving cause marketing” on the Financial Mail’s Redzone I explain how important it is to make sure you keep millennials in mind in your content plans. Make sure you take a read. Did you know that in 2014, millennials in the workplace will outnumbered baby boomers, and in 2016 they surpassed Generation X workers. By 2020, the global workforce will be dominated by millennials. For sometime now we have been suggesting to our clients that they start building strategies around this potential.
Recently via Social Media Today it was announced that Facebook will be implementing a shift in terms of algorithms and what it will start prioritising in terms of content. The reason for this is to limit the reach of public content like posts from businesses, brands, and media and to give more space for real human interactions with the goal of being more connected. Sounds good to us. This is however a massive move and is sure to cause a major paradigm shift in the digital marketing world.
We have been pushing this strategy for sometime now where video and stories are key to any NGO’s or brand (in the Doing Good space) success as opposed to asking for money constantly, but rather building a community/donor base that’s engaged and who supports your cause is far more valuable than short term cash in the bank when focus should be given to “real” campaigns which involve real stories.
So what do this mean for business and brand pages and content?
Well, it means that real stories and real content that connect people as opposed to bait people is going to be the new norm. Hopefully anyway. We going to be watching this space closely.
So how important is social media to NGOs anyway?
Well, take a look at the 2018 Global NGO Technology Report. it contains pretty much all you need to know and gives a very good idea of where your NGO should be from a digital point of view.
Now in its third year, the 2018 Global NGO Technology Report is based upon the survey results of 5,352 NGOs from 164 countries. The report is groundbreaking in that it is the only annual research project dedicated to studying how NGOs worldwide use web and email communications, online fundraising tools, social media, mobile technology, and data management and security software.
The year ahead is looking amazing for the people (and by people I mean humans) to do some incredible impact work, share and tell powerful stories and really change the world.
We have put together a Impact Social Media package for NGO’s and brands who want help navigating these changes and the digital world so drop us a line at email@example.com if you would like to get in touch and talk about how we can help.