In 2018 there were some very interesting developments in the digital media space. Firstly, Facebook decided to change the way they do business and who they prioritise in our newsfeed. Secondly, if you are a brand, business or NGO, ‘going green’ or ‘doing good’ has shifted from a ‘nice to have’ to an essential component for success, thanks to millennials, which I break down in an article written for Financial Mail’s Redzone. Then, the 2018 Global NGO Technology Report also offered some interesting insights; most notably the use of messaging services like Facebook and WhatsApp to communicate to volunteers and donors, and right now they are millennials. In the article mentioned … [Read more...] about What NGOs and brands need to know about ‘Doing Good’ in a digital world