As we navigate a rapidly changing digital landscape, Artificial Intelligence (AI) emerges as a transformative tool that can help bridge the gap between marginalised communities in Africa and opportunities typically found in developed nations. This blog explores how AI can address social issues, empower vulnerable communities, and highlight significant opportunities for growth and inclusion, particularly for purpose-driven brands and businesses. The Promise of AI in Africa AI technologies offer innovative solutions to overcome barriers in education, healthcare, and economic participation. Here are key areas where AI can have a substantial impact: Education Access and … [Read more...] about The Role of AI in Empowering Marginalised Communities in Africa
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Harnessing the Power of Mobile Journalism (MOJO)and Augmented Reality for Social Impact
The Importance of MOJO Journalism and Augmented Reality Mobile Journalism (MOJO) empowers individuals and organisations to become storytellers using just their smartphones. This democratisation of media is crucial for social impact initiatives, allowing teams to document and share their work in real time, directly from the field. When augmented reality is added to the mix, the storytelling potential is amplified even further. Augmented reality creates immersive experiences that bring stories to life in new and engaging ways, making the impact of these initiatives more tangible and immediate. It also introduces a cost-per-experience element, maximizing the reach and effectiveness of your … [Read more...] about Harnessing the Power of Mobile Journalism (MOJO)and Augmented Reality for Social Impact
The Power of Explainer Videos and WhatsApp Integration
The Explainer Video: A Key To Communication In today’s fast-paced digital world, capturing your audience’s attention and conveying your message effectively is more crucial than ever. Explainer videos are powerful tools that can tell your brand’s story, simplify complex concepts, and drive user action. These short, engaging videos break down information into digestible bits, making it easy for end users to understand and share. The Potential of Explainer Videos The potential of explainer videos is immense. They not only enhance user engagement but also improve retention and conversion rates. Whether you need to explain a new product feature, explain a complex concept, illustrate a service … [Read more...] about The Power of Explainer Videos and WhatsApp Integration
Purpose-Driven Influencers: Who to Use and Who Not To
In today's saturated market, finding the right influencers to represent your brand can be a daunting task. It's not just about the numbers anymore; it's about authenticity, alignment, and true commitment to your brand's values and mission. Purpose-driven influencers are those who live and breathe your brand’s purpose already. The ones who will genuinely use your products or similar, and they subscribe to the lifestyle your brand promotes. They aren’t followers and very often run against the grain of popular trends – they may discover and find their niche or path before it’s a trend and are usually early adopters who, through their circle of influence, offer veritable guidance in their … [Read more...] about Purpose-Driven Influencers: Who to Use and Who Not To
Brand Films: Emotive Purpose-Driven Storytelling
In today's digital age, brand films are a pivotal tool for purpose-led brands and companies. These films are not just about marketing products or services; they are about telling a story that resonates with the audience on a deeper level. For purpose-driven brands, the significance of these films cannot be overstated. Here's why they are essential and why you, as a brand, should invest in video content for social media. The Power of Storytelling At Bigger Than Me, we believe in the transformative power of storytelling. Authentic and real stories have the unique ability to connect people through empathy and shared human experiences. When a brand shares a genuine story, it does more … [Read more...] about Brand Films: Emotive Purpose-Driven Storytelling