Are you a Non-Profit? Are you brand looking to tell real stories? Is your content and social media strategy up to scratch? Do you need help to tell your story? Do you need more fans, followers or donors? Do you want to raise more funds from donors? Want to engage with your customers? Do you have a campaign in mind and need help executing it? Do you want to concentrate on what your NGO does and leave content and social media to the experts? Well Bigger Than Me is here to help! Bigger Than Me is a social change and content agency offering all NGO's a introductory social media and content package. Why you need this? Its really very simple. NGO's like any … [Read more...] about Bigger Than Me’s Content and Social Media package for NGO’s
Done and Dusted!!!! Hitting our clients campaign target is always such a great feeling, but blowing them out of the water is something else. We recently completed work on the #35SmilesIn35Days fundraising campaign for our client Operation Smile South Africa where we managed to help raise a total of R350,000, totally 63 smiles over the 35-day period which means 63 children can now receive life-changing surgery The campaign was launched on the Expresso Morning Show on World Smile Day – Friday, 6 October with Operation Smile ambassadors David Grier, Liezel van der Westhuizen and Operation Smile volunteer, Dr Clare Nesser. View the Expresso Morning Show insert below: The aim of the … [Read more...] about Creating 35 Smiles in 35 Days
So by now we should have all heard about Inbound Marketing! If you haven't and you are a brand or an NGO you really should be getting on the buzzword band wagon now. In fact the wagon has left the station and left you behind. According to Wikipedia: Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization. For Inbound to work well it needs certain steps in place that once implemented properly can provide NGO's or brand with a huge advantage compared to traditional digital marketing in silos. The four main steps are as follows: Attract, Convert, Close and Delight which you can read … [Read more...] about Why should NGO’s be thinking about Inbound Marketing?
We at Bigger Than Me are very fortunate to be working with some incredible people, NGOs and Brands who have amazing stories to tell. However, telling stories is one thing but bringing the reader, viewer and or donor to act on that piece of content is something completely different and requires something special. Bigger Than Me have been telling stories for sometime now and have learnt a few things a long the way. People are constantly bombarded by noise (bad content) which clogs up their news feed with some sort of agenda, baiting tactic, shock headline or propaganda, added to this, the social networks have their own agendas in terms of the algorithms used to show users content the … [Read more...] about The power of a good story
It is no secret that marketing and communications are changing daily and marketers are constantly challenged to look for new ways of engaging with their audience. The average consumer expects its favourite brands to share a similar set of values to themselves and this is where cause based marketing can make or break a brand. Ethical consumerism is on the rise (increase of 8% in the past fiscal year in the UK and massive R8.2bn is spent on CSI in South Africa each year – that is more than two-thirds of the money spent on press and magazine advertising. Further to that, 29% of consumers say that, where they can, they support companies who actively give back. 11% of consumers say that they make … [Read more...] about Cause Marketing – The New Black Arts?