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In a recent interview with Bloomberg Businessweek, Unilever CEO, Alan Jope, talked about the importance of purpose-led businesses. With the global coronavirus pandemic, Jope sees purpose-led businesses becoming more relevant than ever. The Scottish business executive has been with Unilever since 1985 and was appointed the CEO in January 2019. In a time when job security is a massive concern, Jope is “involved in some work with the United Nations on creating job markets, particularly for young people, to reskill and find new jobs.” He is a global thinker who clearly see the bigger picture on how industry can impact both negatively or positively on the world’s biggest challenges … [Read more...] about Purpose-led businesses are gaining relevance says Unilever CEO

The WhatsApp Business app has become a key platform in getting the word out and sharing critical content as well as producing digital stories. COVID19 has forced organisations from all sectors to carefully consider how to tell their stories better, quickly and to make sure they are staying relevant with the current lockdown restrictions we find ourselves in globally. Because of Lockdown, Bigger Than Me has quickly seen the potential of WhatsApp to create content from our living rooms and makeshift offices. From a user generated perspective, during COVID19, many have been able to still create content that looks great and communicates objectives. This relatively inexpensive … [Read more...] about Using WhatsApp Business for Social Impact Campaigns & Business

What is cause marketing? Cause marketing focuses on ‘do-good’ stories to ensure they are told with maximum impact to achieve the goals set out by the client. As a creative social change agency, Bigger Than Me works with brands (specifically their CSR/CSI projects), NGOs, Non-Profit Organisations, social change agents and social impact campaigns to create marketing strategies that will tell the ‘good story’ and ensure the desired audience is reached. If you are wondering how what we do differs to any regular marketing agency’s job they are, in many ways the same. Except we live and breathe social responsibility, sustainable issues and shared values. We are about identifying and … [Read more...] about A Cause marketing case study: The Limitless Potential In Self