We all want to show that we care about the environment. However sustainability messaging can be a double-edged sword. When done right, green marketing builds trust and loyalty. When done poorly? It’s called greenwashing and it backfires fast. So how do we get it right? Green Marketing vs. Greenwashing 1. What’s the difference? Let’s simplify it. Green Marketing is when your sustainability claims are real, measurable, and transparent. You’re not just saying it, you’re doing it. Greenwashing is when brands overstate, mislead, or straight-up fake their eco-cred to look good. Consumers are more informed (and skeptical) than ever. 66% of them say they’ve stopped buying from … [Read more...] about Green Marketing vs. Greenwashing: Are You Walking the Talk?
10 Pro Tips for Building a Successful Social Impact Marketing Campaign
In today’s world, consumers expect brands to stand for something bigger than profit. Social impact marketing campaigns can drive meaningful change while building trust and loyalty. Based on 2025 trends and data, here are 10 pro tips to create a campaign that resonates and delivers results. 1. Define a Clear Brand and Communication Strategy A strong brand identity aligned with your social cause is critical. According to the 2025 Sprout Social Index™, 90% of consumers prioritise authenticity in brand content. Develop a communication strategy that reflects your brand’s values and mission. Action: Create a mission statement for your campaign that ties your cause to your brand’s core … [Read more...] about 10 Pro Tips for Building a Successful Social Impact Marketing Campaign
The Secret to Viral Videos for Social Impact
This blog on viral videos and how to level up your video marketing to make a real impact is a must-read. We all know video is the most powerful way to tell stories, connect with audiences, and drive action. But too often, great causes and purpose-driven brands don’t get the traction they deserve—not because their work isn’t important, but because their message isn’t landing. That’s where smart, intentional video marketing comes in. It's not all about viral videos, however following these guidelines will certainly help if that is what you are after. In this blog we break down: Why video is the #1 tool for engagement (and how to use it effectively) The types of videos that … [Read more...] about The Secret to Viral Videos for Social Impact
The Data Revolution: How Purpose-Driven Brands Can Win in 2025
Why First-Party Data is Your Superpower in Social Impact Marketing As we step into 2025, the rules of digital engagement are shifting—fast. With third-party cookies disappearing and privacy regulations tightening, purpose-led brands and non-profits must rethink their strategies. The good news is that already have the key to success: first-party data. This is the data you collect directly from your audience—website visits, email interactions, event sign-ups, and donor behaviours. Unlike third-party data, it’s reliable, consent-driven, and a goldmine for deeper audience connections. But are you using it to its full potential? Here’s how you can harness it for maximum impact: 1. … [Read more...] about The Data Revolution: How Purpose-Driven Brands Can Win in 2025
Building Brands that are Both Fundable & Findable for Lasting Impact
In today’s world, creating sustainable social impact isn’t just about chasing funds—it’s about building a brand that’s fundable and findable. In this blog we’re drawing inspiration from Kevin L. Brown’s insightful approach, which aligns perfectly with the work we’re doing at Bigger Than Me to empower our clients. Here’s how we help brands elevate their impact, foster loyalty, and attract the support they need to grow. Being Fundable: Setting the Foundation for Trust and Transparency To become fundable, your brand needs a compelling story, clear vision, and transparent roadmap for success. At Bigger Than Me, we guide our clients in creating an impactful Theory of Change that answers core … [Read more...] about Building Brands that are Both Fundable & Findable for Lasting Impact