In May this year, CEO, Greg Viljoen, presented a talk at the Content Marketing Conference called Storytelling that doesn’t suck: beyond content marketing.
The conference covered various aspects of content marketing, also referred to as inbound marketing and included guest speakers who are seasoned professionals in the digital field.
Bigger Than Me specialises in digital marketing for the non—profit and social impact industries, although we are not confined to these sectors.
If there is a good story to be told, we have the know-how to get that story to your audience.
Storytelling is potentially the most powerful means to reaching a meaningful audience and we often see campaigns that have not ticked all the necessary boxes to be successful.
In Greg’s Storytelling that doesn’t suck: beyond content marketing talk, he emphasised the following key components to a good inbound marketing campaign:
- How do you create a good story?
- How do we do this?
- Why should your audience care?
- What is the narrative?
- Good objectives, good Strategy
- Never the brand, never the product
- Purpose vs. platform vs. budget
Watch the highlights video
Here’s a short video of the storytelling talk CEO, Greg Viljoen, gave at this year’s Content Marketing Conference.
For more storytelling tips:
- Bizcommunity: Why brands need to become master storytellers by Greg Viljoen