Why AI is changing everything but human-led purpose still matters most. AI is here, and it's not just changing how we work, it's changing what’s possible. From instant content creation to predictive audience targeting, AI is reshaping the digital landscape across every sector. But in the social impact space, the question isn’t just what AI can do it's about what we should let it do. Because real change still starts with real people. At Bigger Than Me, we’re not just using AI. We're helping brands use it wisely without losing sight of their purpose, people, or the power of authentic storytelling. The AI Boom: What it Means for Social Impact AI tools can now write captions, build … [Read more...] about The Human Touch in the Age of AI
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Green Marketing vs. Greenwashing: Are You Walking the Talk?
We all want to show that we care about the environment. However sustainability messaging can be a double-edged sword. When done right, green marketing builds trust and loyalty. When done poorly? It’s called greenwashing and it backfires fast. So how do we get it right? Green Marketing vs. Greenwashing 1. What’s the difference? Let’s simplify it. Green Marketing is when your sustainability claims are real, measurable, and transparent. You’re not just saying it, you’re doing it. Greenwashing is when brands overstate, mislead, or straight-up fake their eco-cred to look good. Consumers are more informed (and skeptical) than ever. 66% of them say they’ve stopped buying from … [Read more...] about Green Marketing vs. Greenwashing: Are You Walking the Talk?
10 Pro Tips for Building a Successful Social Impact Marketing Campaign
In today’s world, consumers expect brands to stand for something bigger than profit. Social impact marketing campaigns can drive meaningful change while building trust and loyalty. Based on 2025 trends and data, here are 10 pro tips to create a campaign that resonates and delivers results. 1. Define a Clear Brand and Communication Strategy A strong brand identity aligned with your social cause is critical. According to the 2025 Sprout Social Index™, 90% of consumers prioritise authenticity in brand content. Develop a communication strategy that reflects your brand’s values and mission. Action: Create a mission statement for your campaign that ties your cause to your brand’s core … [Read more...] about 10 Pro Tips for Building a Successful Social Impact Marketing Campaign
The Secret to Viral Videos for Social Impact
This blog on viral videos and how to level up your video marketing to make a real impact is a must-read. We all know video is the most powerful way to tell stories, connect with audiences, and drive action. But too often, great causes and purpose-driven brands don’t get the traction they deserve—not because their work isn’t important, but because their message isn’t landing. That’s where smart, intentional video marketing comes in. It's not all about viral videos, however following these guidelines will certainly help if that is what you are after. In this blog we break down: Why video is the #1 tool for engagement (and how to use it effectively) The types of videos that … [Read more...] about The Secret to Viral Videos for Social Impact
The Data Revolution: How Purpose-Driven Brands Can Win in 2025
Why First-Party Data is Your Superpower in Social Impact Marketing As we step into 2025, the rules of digital engagement are shifting—fast. With third-party cookies disappearing and privacy regulations tightening, purpose-led brands and non-profits must rethink their strategies. The good news is that already have the key to success: first-party data. This is the data you collect directly from your audience—website visits, email interactions, event sign-ups, and donor behaviours. Unlike third-party data, it’s reliable, consent-driven, and a goldmine for deeper audience connections. But are you using it to its full potential? Here’s how you can harness it for maximum impact: 1. … [Read more...] about The Data Revolution: How Purpose-Driven Brands Can Win in 2025