So by now we should have all heard about Inbound Marketing! If you haven't and you are a brand or an NGO you really should be getting on the buzzword band wagon now. In fact the wagon has left the station and left you behind. According to Wikipedia: Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization. For Inbound to work well it needs certain steps in place that once implemented properly can provide NGO's or brand with a huge advantage compared to traditional digital marketing in silos. The four main steps are as follows: Attract, Convert, Close and Delight which you can read … [Read more...] about Why should NGO’s be thinking about Inbound Marketing?
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Are Shared Value Strategies the future of Social Impact?
A couple months ago we attended the Africa Shared Value Summit at the Sandton Convention Centre in Jo'Burg which was hosted by the Shift Social Development. We were pleasantly surprised to see the turn out and especially from big business in South Africa with the likes of Woolworths, Discovery Vitality, Nandos etc. We really found it really insightful and it was good to see what corporate SA are doing to offer shared value to the citizens of SA. We did leave there though asking ourselves this question. Why is the creation of "Shared Value" such a new concept? Surely its a no brainer? Maybe its because we have been in this sector of "doing good" for sometime now and trying to … [Read more...] about Are Shared Value Strategies the future of Social Impact?
The power of a good story
We at Bigger Than Me are very fortunate to be working with some incredible people, NGOs and Brands who have amazing stories to tell. However, telling stories is one thing but bringing the reader, viewer and or donor to act on that piece of content is something completely different and requires something special. Bigger Than Me have been telling stories for sometime now and have learnt a few things a long the way. People are constantly bombarded by noise (bad content) which clogs up their news feed with some sort of agenda, baiting tactic, shock headline or propaganda, added to this, the social networks have their own agendas in terms of the algorithms used to show users content the … [Read more...] about The power of a good story
Cause Marketing – The New Black Arts?
It is no secret that marketing and communications are changing daily and marketers are constantly challenged to look for new ways of engaging with their audience. The average consumer expects its favourite brands to share a similar set of values to themselves and this is where cause based marketing can make or break a brand. Ethical consumerism is on the rise (increase of 8% in the past fiscal year in the UK and massive R8.2bn is spent on CSI in South Africa each year – that is more than two-thirds of the money spent on press and magazine advertising. Further to that, 29% of consumers say that, where they can, they support companies who actively give back. 11% of consumers say that they make … [Read more...] about Cause Marketing – The New Black Arts?
Telling the Operation Smile story
We recently wrapped up the online social media campaign - #CountDownToSurgery for the awesome folks over at Operation Smile South Africa for their surgical missions which took in Antsirabe, Madagascar and Mbombela, South Africa. Bigger Than Me have been building Operation Smile South Africa's digital presence working with them on their content and social media strategy. As Operation Smile South Africa have just joined the Bigger Than Me stable we were very excited to get the ball rolling and help bring to life the on the ground account of what's involved and what takes place at these missions. We wanted to give the world the full picture and really show the amazing work being carried out … [Read more...] about Telling the Operation Smile story