Why First-Party Data is Your Superpower in Social Impact Marketing As we step into 2025, the rules of digital engagement are shifting—fast. With third-party cookies disappearing and privacy regulations tightening, purpose-led brands and non-profits must rethink their strategies. The good news is that already have the key to success: first-party data. This is the data you collect directly from your audience—website visits, email interactions, event sign-ups, and donor behaviours. Unlike third-party data, it’s reliable, consent-driven, and a goldmine for deeper audience connections. But are you using it to its full potential? Here’s how you can harness it for maximum impact: 1. … [Read more...] about The Data Revolution: How Purpose-Driven Brands Can Win in 2025
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Building Brands that are Both Fundable & Findable for Lasting Impact
In today’s world, creating sustainable social impact isn’t just about chasing funds—it’s about building a brand that’s fundable and findable. In this blog we’re drawing inspiration from Kevin L. Brown’s insightful approach, which aligns perfectly with the work we’re doing at Bigger Than Me to empower our clients. Here’s how we help brands elevate their impact, foster loyalty, and attract the support they need to grow. Being Fundable: Setting the Foundation for Trust and Transparency To become fundable, your brand needs a compelling story, clear vision, and transparent roadmap for success. At Bigger Than Me, we guide our clients in creating an impactful Theory of Change that answers core … [Read more...] about Building Brands that are Both Fundable & Findable for Lasting Impact
Trends in Purpose-Driven Business: What’s Next?
The Rise of Purpose-Driven Companies As we move deeper into 2024, we’re witnessing purpose-driven businesses continue to rise, no longer as niche players but as vital forces in the market. It’s an exciting shift! These companies are growing faster than their competitors, enjoying stronger customer loyalty, and fostering greater employee engagement. Why? Because they’re aligned with the values of today’s socially conscious consumers—particularly Millennials and Gen Z—who are willing to support brands that prioritise purpose over profit. In this blog we’re diving into the key trends shaping the future of purpose-driven businesses, the increasing importance of Environmental, Social, and … [Read more...] about Trends in Purpose-Driven Business: What’s Next?
The power of a good story
We at Bigger Than Me are very fortunate to be working with some incredible people, NGOs and Brands who have amazing stories to tell. However, telling stories is one thing but bringing the reader, viewer and or donor to act on that piece of content is something completely different and requires something special. Bigger Than Me have been telling stories for sometime now and have learnt a few things a long the way. People are constantly bombarded by noise (bad content) which clogs up their news feed with some sort of agenda, baiting tactic, shock headline or propaganda, added to this, the social networks have their own agendas in terms of the algorithms used to show users content the … [Read more...] about The power of a good story
Cause Marketing – The New Black Arts?
It is no secret that marketing and communications are changing daily and marketers are constantly challenged to look for new ways of engaging with their audience. The average consumer expects its favourite brands to share a similar set of values to themselves and this is where cause based marketing can make or break a brand. Ethical consumerism is on the rise (increase of 8% in the past fiscal year in the UK and massive R8.2bn is spent on CSI in South Africa each year – that is more than two-thirds of the money spent on press and magazine advertising. Further to that, 29% of consumers say that, where they can, they support companies who actively give back. 11% of consumers say that they make … [Read more...] about Cause Marketing – The New Black Arts?