Video marketing should be a big part of your content marketing strategy in 2020. The visual aspect of video makes it the most popular format for storytelling and advertising and the most effective as we as humans find it more engaging and more memorable. An emotive video can convert into action in a similar way that chocolate at a shop counter checkout does. There are many different ways to maximise a good video marketing campaign from storytelling to vlogs (video blogs), interviews, presentations, adverts, product videos, customer testimonials and more. Platforms such as Facebook have been prioritising video content for some time now and most other platforms are following this … [Read more...] about Key Video Marketing statistics for 2020
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Improve your LinkedIn Engagement
Improving your LinkedIn engagement on your profile and posts is not rocket science. It does, however, like any social media platform, require consistency and attention. There is no silver bullet but as the adage goes ‘you get out what you put in,’ and this is very much the case with LinkedIn engagement. The first thing to remember is that LinkedIn wants you to remain on their platform for as long as possible. They also want everybody in your network to do the same. This means the algorithms are designed to favour user activity. In short, the more time you spend on the platform, the more your activity will be noticed and shown to others in your network and vice versa. By now … [Read more...] about Improve your LinkedIn Engagement
Bigger Than Me’s Content and Social Media package for NGO’s
Are you a Non-Profit? Are you brand looking to tell real stories? Is your content and social media strategy up to scratch? Do you need help to tell your story? Do you need more fans, followers or donors? Do you want to raise more funds from donors? Want to engage with your customers? Do you have a campaign in mind and need help executing it? Do you want to concentrate on what your NGO does and leave content and social media to the experts? Well Bigger Than Me is here to help! Bigger Than Me is a social change and content agency offering all NGO's a introductory social media and content package. Why you need this? Its really very simple. NGO's like any … [Read more...] about Bigger Than Me’s Content and Social Media package for NGO’s
What NGOs and brands need to know about ‘Doing Good’ in a digital world
In 2018 there were some very interesting developments in the digital media space. Firstly, Facebook decided to change the way they do business and who they prioritise in our newsfeed. Secondly, if you are a brand, business or NGO, ‘going green’ or ‘doing good’ has shifted from a ‘nice to have’ to an essential component for success, thanks to millennials, which I break down in an article written for Financial Mail’s Redzone. Then, the 2018 Global NGO Technology Report also offered some interesting insights; most notably the use of messaging services like Facebook and WhatsApp to communicate to volunteers and donors, and right now they are millennials. In the article mentioned … [Read more...] about What NGOs and brands need to know about ‘Doing Good’ in a digital world
The power of a good story
We at Bigger Than Me are very fortunate to be working with some incredible people, NGOs and Brands who have amazing stories to tell. However, telling stories is one thing but bringing the reader, viewer and or donor to act on that piece of content is something completely different and requires something special. Bigger Than Me have been telling stories for sometime now and have learnt a few things a long the way. People are constantly bombarded by noise (bad content) which clogs up their news feed with some sort of agenda, baiting tactic, shock headline or propaganda, added to this, the social networks have their own agendas in terms of the algorithms used to show users content the … [Read more...] about The power of a good story