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Video marketing should be a big part of your content marketing strategy in 2020. The visual aspect of video makes it the most popular format for storytelling and advertising and the most effective as we as humans find it more engaging and more memorable. An emotive video can convert into action in a similar way that chocolate at a shop counter checkout does. There are many different ways to maximise a good video marketing campaign from storytelling to vlogs (video blogs), interviews, presentations, adverts, product videos, customer testimonials and more. Platforms such as Facebook have been prioritising video content for some time now and most other platforms are following this … [Read more...] about Key Video Marketing statistics for 2020

Improving your LinkedIn engagement on your profile and posts is not rocket science. It does, however, like any social media platform, require consistency and attention. There is no silver bullet but as the adage goes ‘you get out what you put in,’ and this is very much the case with LinkedIn engagement. The first thing to remember is that LinkedIn wants you to remain on their platform for as long as possible. They also want everybody in your network to do the same. This means the algorithms are designed to favour user activity. In short, the more time you spend on the platform, the more your activity will be noticed and shown to others in your network and vice versa. By now … [Read more...] about Improve your LinkedIn Engagement