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11 June, 2020

Why a Digital Marketing Strategy is critical to your business or organisation

Now more than ever a digital marketing strategy is an important component to the overall marketing mix of your business or organisation.

If you want to grow your business’s online presence you need a digital marketing strategy.

One of the notable effects of the global Covid-19 pandemic, and consequent lockdown enforced by governments, is that many business owners realised that they were not adequately equipped to ‘go digital.’

‘Going digital or online,’ however is not the same as digital marketing.

Right now, there are 4,6 billion internet users worldwide. In Africa almost 527 million people have access and use the internet.

What is a Digital Marketing Strategy?

A digital marketing strategy is a series of actions that enables you to use online marketing channels to achieve your business’s goals.

It is the combination of multiple building blocks to reach as many people in your target market that are using the internet.

Have you ever searched for a product online?

Have you ‘Googled’ for information to find out more.

Do you browse Facebook or Instagram every so often?

How many mailing lists do you subscribe to?

Have you made a donation online recently?

What about watching videos on YouTube?

These are just some of the obvious examples of where digital marketing takes place every single day.

However, no two internet marketing strategies are identical.

Each business or brand has its own DNA and a solid digital strategy needs to address this and asses the best channels to achieve the goals set out.

Short, medium and long-term goals are important to develop a business plan and the same principles should be adhered to in your digital marketing strategy.

Digital Marketing Strategy vs. Digital Marketing Campaign

A digital marketing campaign lives within the digital strategy.

In fact, a good online marketing strategy will have multiple campaigns over time or even at the same time.

A digital campaign is what you use to achieve the goals in your digital strategy.

In summary, to use internet marketing correctly you need a strategy with the short, medium and long -term goals clearly identified and then identify the campaigns needed to achieve this

Digital Channels

A digital channel is how your product, service or brand gets delivered to the consumer/user/donor/follower online.

Entry-level marketers often define digital marketing as social media marketing, search marketing or digital advertising etc.

Here is a summary of the most commonly used digital channels:

  • Organic Search
  • Paid Search
  • Digital Advertising Channels (e.g. Display Ads)
  • Email
  • Affiliates
  • Social Media Channels
  • Online Public Relations

Using these channels, we apply the following subsets:

  • Content Marketing
  • Search Engine Optimisation
  • Social Media Marketing
  • Marketing Automation
  • Email Marketing
  • Digital Advertising
  • Digital Marketing Analytics
  • Mobile Marketing
  • Conversion Rate Optimisation
  • Affiliate Marketing

Many small to medium-size businesses have digital campaigns running but have not tied this into a 360 strategy to maximise results.

For example, they will run an ongoing Facebook display advert campaign, or a Google search campaign but do not consider content marketing in their mix.

The old adage of ‘the sum of all the parts,’ is the first step to understanding how to create a successful online presence.

In Part Two we shall break down the five key steps to creating a solid Digital Marketing Strategy.

We would love to hear from you.

Filed Under: Blog Tagged With: cause agency, cause marketing, charities, content marketing, CSR marketing, digital marketing campaign, digital marketing strategy, inbound marketing, NGO, non-profit organisations, social campaigners, social impact campaigns, storytelling

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We are a creative social change agency. We ensure your do-good stories are told for maximum impact through content creation and story telling.

Environmental issues are very close to our heart a Environmental issues are very close to our heart and this one needs URGENT ATTENTION!
 
Protect The West Coast need support in the form of public appeals to the long-term mining plans of MSR on the Olifants estuary, the third most important estuary in South Africa in terms of wildlife and biodiversity.
 
Submission must be made no later than 2 December 2020.
 
For more info click the link on the @protectthewestcoast profile page.
 
#protectthewestcoast #stoprecklessmining #minealert #protectsouthafrica #savetheplanet #conservation #oneearth #abetterfuture #westcoast #southafrica #olifantsriver #olifantsestuary #IAmBiggerThanMe
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We recently completed a five month campaign for @thelearningtrust for their 10th anniversary.

Visit our latest blog as we unpack the campaign we created on their behalf. -> Website URL in BIO.

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
"I am really looking forward to sharing the import "I am really looking forward to sharing the importance of Cause Marketing in 2020 and beyond and unpacking the components to a successful purpose-led campaign."

This Friday, CEO and Founder of Bigger Than Me, @mrbongza will be speaking at the Virtual Social Media Conference 2020, hosted by Radius Solution Group. 

Greg's session, Cause Marketing Strategies that Build Business and Communities, is on the 27th of November 2020 from 9:40 -10:40.

Visit our Facebook post for links to registration.

Check out our blogs on Cause Marketing, Social Media Campaigns & more > Website URL in BIO.

The event is a platform for industry experts in marketing, communication, PR, Ecommerce, digital and social media to collaborate and share insights.

#CauseMarketing #ChangingLives #storytelling #socialimpact #iambiggerthanme #video #storytelling #contentcreator
If your customers are Gen Y or Gen Z then your bra If your customers are Gen Y or Gen Z then your brand needs to be purpose-driven to remain relevant.

Our latest blog breaks down the first steps in the process of creating a purpose driven brand or business and what you should be considering.

What's your brands purpose driven story?

Visit our blog and read: 'Eight questions every purpose-driven brand should ask.' – URL in BIO 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLedBusiness
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What is The Great Reset and why is it critical to the future of business, society and the planet? 

Our latest blog, 'The Great Reset of Capitalism with a Purpose led humanism strategy' looks at why we can't go back to "normal" post COVID-19 and what the future needs to be. (URL in BIO) 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLed #thegreatreset
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Our latest Video Marketing blog 'How to Make a Video for Your Business or NPO' offers some important advice to help you get the most out your ideas and ensure they are implemented effectively. (Website URL in BIO) 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videocontent
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Read part 2 in our latest Video Marketing blog series called '5 Secrets to Video Marketing' as we unveil some key pointers for a successful video campaigns. (Website URL in BIO) 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videography #videotips
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The topic up for discussion: 'Far-reaching consequences that may jeopardise hard-won gains made in improving global education.'
 
To attend any of the virtual panel discussions or workshops visit our pinned post on Facebook for the link. 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
FACT: Over 8 billion videos are viewed per day on FACT: Over 8 billion videos are viewed per day on Facebook!
FACT: One-third of the internet uses YouTube frequently.
 
A solid video strategy is a must for any brand, NPO or campaign's marketing mix. 
 
Read our latest blog - 'Why a video strategy is important to grow your business or NPO' (website URL in BIO) 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videocreator #videography
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Our latest newsletter packages all our latest content on the subject. 

Head over to our pinned post on our Facebook page for the link. 

Remember to subscribe in the top left corner 😊
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#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
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Our latest blog addresses some key considerations for your email marketing campaigns applicable to non-profits, cause campaigns and businesses. 
 
Hop over to our website blog section to read: 'Email Marketing Best Practices.' – URL in BIO.
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
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Influencer marketing has become a big part of many brands' marketing mix, so much so that most people have heard the term 'influencer' by now. 

But just what is influencer marketing and how big has it become? 

We break it down in our latest blog... . (URL in BIO).
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#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #influencermarketing
Cause marketing campaigns can do so much good when Cause marketing campaigns can do so much good when executed properly. 
 
But like any marketing campaign they need to be carefully planned.
 
Completing our blog series on socially conscious brands and their importance, we look at some highs and lows of recent cause related campaigns.
 
Hop over to our blog section on our website to read our latest submission. (URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
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But what exactly is a socially conscious brand?

We dig deeper with this week’s blog… (URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
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Our latest blog looks at why socially conscious brands are the future. 
 
Look for ‘A Socially Conscious Brand business model is the future’ under BLOGS on our website (URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Cause Based Marketing is more critical to a brand’s long term outcomes now than ever.
 
Our latest blog looks at the core components of a strong cause marketing campaign and why every brand needs it! (Website URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
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They are!
 
Head over to our blog section on the BTM website to read our latest tips on Facebook Business pages. (URL in BIO). 
 
#digitalmarketing #socialmedia #digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Our latest newsletter is out and it is packed with Our latest newsletter is out and it is packed with digital marketing tips, industry info and more.

Head over to our Facebook page for the link on our pinned post. 

Never miss out by subscribing in the top left corner 😊 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Never underestimate the power of a good story!!! Never underestimate the power of a good story!!!
 
Ever heard of SPIN Selling?

Well, at Bigger Than Me we use a concept we call SPIN Viewing!
_________
• S – Create Situation
• P – Highlight Problem
• I – Show the Implication
• N – Show the Need and how they (viewer, reader) can help and become part of the solution easily.
_________
Want to know more? Hop over to our blog and have a read through one of our older, evergreen posts called: ‘The Power of a Good Story!’ (URL in BIO). 

#digitalmarketing #contentmarketing #SEO #blogging #marketing #branding #marketingtips #marketingstrategy #startup #b2bmarketing #storytelling #NonProfit #volunteer #socialgood #changemakers #SharedValue #SocialChange #ImpactEvents #ChangingLives #socialimpact
#Instagram hosted an online Q ‘n A session recen #Instagram hosted an online Q ‘n A session recently to answer user questions about how their algorithms work and to dispel some myths behind the platform.

As part of our ongoing series on #digitalmarketingstrategy we’ve summarised the key things to know.

Visit our website for the latest BLOG (URL in BIO). #digitalmarketing #contentmarketing #SEO #blogging #marketing #branding #marketingtips #marketingstrategy #startup #b2bmarketing
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