We have written extensively about Generation Z, Generation Y and Millennials in previous blogs. Having done considerable research for these blogs, and for different campaigns we’ve run for clients, past and present, understanding Generation Z is often still met with a mixture of trepidation and a sense of caution by older generations of the working world. Each generation does, of course, have its own idiosyncrasies, set of habits and belief systems, however what makes understanding Generation Z important right now is that they are anticipated to make up 30% of the workforce over the next 2 years. Born between 1997 and 2012 the oldest of this generation are now 24 years of … [Read more...] about Understanding Generation Z
digital marketing campaign
5 Amazing Innovation Trends with Purpose
Technology has played a massive role in growing purpose-led business models, something we advocate here at Bigger Than Me, so when we came across a list of innovation trends that have real tangible purpose to them, we thought it would make a really good read. The source of this blog is a feature called 21 meaningful, trend-driven innovation opportunities for 2021. We have cherry-picked the innovation trends that resonate with us and have some awesome purpose to them. Here are the top 5 innovation trends that we’d love to see become a huge success and achieve the goals their creators envisioned. 1. Educational Material through WhatsApp One of the sectors that were … [Read more...] about 5 Amazing Innovation Trends with Purpose
Your Brand Purpose is your Mission Statement
Brand purpose should not be confused with a brand promise or a brand’s mission statement. A company’s mission statement has traditionally always promised things like quality, exceptional service and competitive pricing and revolved around the performance of the business and its employees. There was not a lot to differentiate between most corporate mission statements to be honest. Brand purpose is a reason for a brand’s existence beyond making a profit. “People don’t buy what you do, they buy why you do it.” Bestselling author of ‘Start with Why,’ Simon Sinek said this and it perfectly sums up why brand purpose has become so important to the modern consumer. A brand purpose … [Read more...] about Your Brand Purpose is your Mission Statement
How NFT could impact the future of marketing and storytelling
A lot of people are still trying to get their head around Blockchain technology and now there’s a new kid on the block called NFT. If you are still struggling with the concept of Blockchains beyond the trading of crypto currencies such as Bitcoin, Ethereum and others, we wrote a blog on How Blockchain may benefit Non-Profits which explains how this digital accounting ledger works and its potential benefits. In its simplest form this is what a Blockchain is. A ledger that keeps record of a digital token. An NFT, much like crypto currencies is also a token, hence NFT being an acronym for Non-Fungible Token. What is an NFT exactly? NFT is a non-fungible digital token. What this … [Read more...] about How NFT could impact the future of marketing and storytelling
Bigger Than Me partners with Hashtag Our Stories
Bigger Than Me has partnered with Box Smart Media and Hashtag Our Stories to help build purpose-led South African brands. Marketing and advertising have come a long way since the days of early mass production. In the ‘20s it was all about pushing product and making the sale, but by the time the golden marketing era of the ’50s came round, the hotshot marketers realised that they had more success if they slowed down on the hard sales pitch and actually considered the consumer’s needs. People first… This ‘people-first’ approach became a tried and tested method that continued to morph in its application throughout the years. Marketers believed they were truly onto something, and perhaps … [Read more...] about Bigger Than Me partners with Hashtag Our Stories
