• Skip to main content
  • Skip to footer

Bigger Than Me | Cause Marketing Agency

Creative Social Change Agency

Menu
  • Home
  • What We do
  • Who We Are
  • Our Services
    • creative concerptsCreative Concepts
    • digitalstrategyDigital Strategy
    • storytellingStorytelling
    • contentcreationContent Creation
    • creativesharedvalueCreative Shared Value Consultancy
    • impacteventsImpact Events
    • socialmediaSocial Media and Content Strategy
    • socialchangeworkshopSocial Change Workshops
    • prPublic Relations and Media
    • webWeb design and development
    • Close
  • Our Work
  • Our Clients
  • Our Blog
  • Get in Touch

16 July, 2019

Social Impact: Why Brands should be moving from ‘for profit’ to ‘for benefit’ model

Social Impact is more than just a catchphrase we hear bandied about on special days observed by the United Nations.

Social impact is also no longer confined to non-governmental organisations (NGOs), non-profit organisations (NPOs) or even basic corporate social investment (CSI) campaigns.

While local South African social impact legends such as David Grier, Chris Bertish and others achieve amazing feats to highlight causes, usually with modest backing from the corporate sector, even these types of campaigns are no longer enough for a brand to survive the future.

Generation Z

Corporate backing of any noble cause is admirable and indeed, encouraged.

However, it is no longer enough to simply ‘make a statement’ as a big brand if you want Generation Z (Gen Z) to pay attention.

Gen Z commonly follow after Gen Y (Millennials) and are forecasted to make up over 40% of the consumer market with the next 18 months.

In fact, in 2014 already, millennials in the workplace outnumbered baby boomers and in 2016 they surpassed the Generation X work-force!

Why should this matter?

Gen Z have changed the landscape of consumer social impact and with it brand engagement.

Gen Z consider the citizens of the world responsible for the global problems we face; not NGOs or NPOs.

Being a responsible citizen today means buying responsibly, supporting companies that trade responsibly – in short being a responsible consumer.

In fact, a millennial is less interested in a company that donates a percentage of its profits to a cause than in one that practices fair trade.

Contributing holistically to the greater good of the community and/or world is what counts.

The ‘Me’ Generation

Millennials are often slated for being narcistic and referred to as the ‘Me generation’ as they love to document their lives online via social media.

‘Instagram influencer’ is now viewed as a desirable vocation by some.

This is a brand’s future market, however, and the incredible thing about social media is that while ‘fake news’ is often highlighted in the media, real news is way easier to digest and spread.

Social impact for brands needs to move beyond ticking a box or beyond a short-term campaign to simply promote a product.

Circa 2019, social impact is about fair trade, good business practice and caring about the communities a brand makes its profits off.

A millennial will proudly support your product and share this with the world if they feel it identifies with their ethos.

What next…

It starts with a brand taking real meaningful steps to become a socially conscious enterprise.

This is not just good for the future survival of a brand and its future market.

It is also good for the well-being of the earth and the citizens it employs as well as its customers.

The second step is to shift some of that tight marketing budget from selling benefits of a product to the consumer to the benefits a product or a brand offers to the citizens of the world, community or earth itself.

This is where good story telling and content marketing in the social impact space becomes important.

If your brand or company is doing something meaningful, that story needs to be told and it needs to be engaged with and supported by the next generation of consumers.

Social Impact: In summary

Here are four meaningful take-outs from this article.

These will help you to engage better with Gen Z and future markets in a world that is fast demanding conscious consumerism on all levels.

  • Integrate cause into your business model
  • Invite consumers to volunteer alongside you
  • Give consumers a way to see the impact of their purchase
  • Enroll brand ambassadors for your cause

Establish a clear social message and invite your customers to be a part of your story and your brand will reap the rewards.

Besides being good for your brand, good social impact business practices are good for everybody!

Contact us for a consultation

Filed Under: Blog Tagged With: cause agency, cause marketing, content marketing, CSR marketing, ethical consumerism, gen z, generation z, inbound marketing, millennials, non-profit organisations, social impact campaigns, storytelling

Footer

CONTACT US

+27 71 886 5247
getinvolved@biggerthanme.co.za

STAY CONNECTED

JOIN OUR MAILING LIST

NEVER MISS AN UPDATE!

FIND US ON FACEBOOK

Facebook

TWEET US

Tweets by biggerthanmeZA

FOLLOW US ON INSTAGRAM

biggerthanmeza

We are a creative social change agency. We ensure your do-good stories are told for maximum impact through content creation and story telling.

Environmental issues are very close to our heart a Environmental issues are very close to our heart and this one needs URGENT ATTENTION!
 
Protect The West Coast need support in the form of public appeals to the long-term mining plans of MSR on the Olifants estuary, the third most important estuary in South Africa in terms of wildlife and biodiversity.
 
Submission must be made no later than 2 December 2020.
 
For more info click the link on the @protectthewestcoast profile page.
 
#protectthewestcoast #stoprecklessmining #minealert #protectsouthafrica #savetheplanet #conservation #oneearth #abetterfuture #westcoast #southafrica #olifantsriver #olifantsestuary #IAmBiggerThanMe
"It was great working with the Bigger Than Me team "It was great working with the Bigger Than Me team. We specifically appreciate the time and effort you took to get to know The Learning Trust intimately, so that you can represent its work from a point of view of being informed." - Sibongile Khumalo, Executive Director of The Learning Trust.

We recently completed a five month campaign for @thelearningtrust for their 10th anniversary.

Visit our latest blog as we unpack the campaign we created on their behalf. -> Website URL in BIO.

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
"I am really looking forward to sharing the import "I am really looking forward to sharing the importance of Cause Marketing in 2020 and beyond and unpacking the components to a successful purpose-led campaign."

This Friday, CEO and Founder of Bigger Than Me, @mrbongza will be speaking at the Virtual Social Media Conference 2020, hosted by Radius Solution Group. 

Greg's session, Cause Marketing Strategies that Build Business and Communities, is on the 27th of November 2020 from 9:40 -10:40.

Visit our Facebook post for links to registration.

Check out our blogs on Cause Marketing, Social Media Campaigns & more > Website URL in BIO.

The event is a platform for industry experts in marketing, communication, PR, Ecommerce, digital and social media to collaborate and share insights.

#CauseMarketing #ChangingLives #storytelling #socialimpact #iambiggerthanme #video #storytelling #contentcreator
If your customers are Gen Y or Gen Z then your bra If your customers are Gen Y or Gen Z then your brand needs to be purpose-driven to remain relevant.

Our latest blog breaks down the first steps in the process of creating a purpose driven brand or business and what you should be considering.

What's your brands purpose driven story?

Visit our blog and read: 'Eight questions every purpose-driven brand should ask.' – URL in BIO 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLedBusiness
"It all comes down to business that is purpose-led "It all comes down to business that is purpose-led first and foremost, building sustainability strategies in your business is the key to real change that will see profits flow." 

What is The Great Reset and why is it critical to the future of business, society and the planet? 

Our latest blog, 'The Great Reset of Capitalism with a Purpose led humanism strategy' looks at why we can't go back to "normal" post COVID-19 and what the future needs to be. (URL in BIO) 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLed #thegreatreset
A business marketing video is a lot more achievabl A business marketing video is a lot more achievable today with modern digital technology and although it is still best left to professionals.
 
Our latest Video Marketing blog 'How to Make a Video for Your Business or NPO' offers some important advice to help you get the most out your ideas and ensure they are implemented effectively. (Website URL in BIO) 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videocontent
"Marketing is no longer about the stuff that you m "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin 

Read part 2 in our latest Video Marketing blog series called '5 Secrets to Video Marketing' as we unveil some key pointers for a successful video campaigns. (Website URL in BIO) 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videography #videotips
Tomorrow, Bigger Than Me CEO and Founder, @mrbongz Tomorrow, Bigger Than Me CEO and Founder, @mrbongza, will participate in a panel discussion, online, at the Global Change Makers Summit 2020 hosted by @irscngo
 
The topic up for discussion: 'Far-reaching consequences that may jeopardise hard-won gains made in improving global education.'
 
To attend any of the virtual panel discussions or workshops visit our pinned post on Facebook for the link. 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
FACT: Over 8 billion videos are viewed per day on FACT: Over 8 billion videos are viewed per day on Facebook!
FACT: One-third of the internet uses YouTube frequently.
 
A solid video strategy is a must for any brand, NPO or campaign's marketing mix. 
 
Read our latest blog - 'Why a video strategy is important to grow your business or NPO' (website URL in BIO) 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videocreator #videography
2020 has been a testing year for most of us which 2020 has been a testing year for most of us which makes it even more pressing that brands and businesses recognise the need to adopt a 'for-benefit' business model. 

Our latest newsletter packages all our latest content on the subject. 

Head over to our pinned post on our Facebook page for the link. 

Remember to subscribe in the top left corner 😊
.
.
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
NEW BLOG: Email campaigns are one of the most powe NEW BLOG: Email campaigns are one of the most powerful digital marketing tools to use.
 
Our latest blog addresses some key considerations for your email marketing campaigns applicable to non-profits, cause campaigns and businesses. 
 
Hop over to our website blog section to read: 'Email Marketing Best Practices.' – URL in BIO.
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
NEW BLOG ALERT! Influencer marketing has become NEW BLOG ALERT! 

Influencer marketing has become a big part of many brands' marketing mix, so much so that most people have heard the term 'influencer' by now. 

But just what is influencer marketing and how big has it become? 

We break it down in our latest blog... . (URL in BIO).
.
.
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #influencermarketing
Cause marketing campaigns can do so much good when Cause marketing campaigns can do so much good when executed properly. 
 
But like any marketing campaign they need to be carefully planned.
 
Completing our blog series on socially conscious brands and their importance, we look at some highs and lows of recent cause related campaigns.
 
Hop over to our blog section on our website to read our latest submission. (URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Not all ‘socially conscious brands’ are made e Not all ‘socially conscious brands’ are made equal and there are many examples of successes and epic failures.
 
But what exactly is a socially conscious brand?

We dig deeper with this week’s blog… (URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Recent statistics state that consumers wouldn’t Recent statistics state that consumers wouldn’t care if almost three quarters of the brands they use just disappeared.
 
Our latest blog looks at why socially conscious brands are the future. 
 
Look for ‘A Socially Conscious Brand business model is the future’ under BLOGS on our website (URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Cause Based Marketing is more critical to a brand’s long term outcomes now than ever.
 
Our latest blog looks at the core components of a strong cause marketing campaign and why every brand needs it! (Website URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
We often get asked if Facebook business pages are We often get asked if Facebook business pages are still necessary these days.
 
They are!
 
Head over to our blog section on the BTM website to read our latest tips on Facebook Business pages. (URL in BIO). 
 
#digitalmarketing #socialmedia #digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Our latest newsletter is out and it is packed with Our latest newsletter is out and it is packed with digital marketing tips, industry info and more.

Head over to our Facebook page for the link on our pinned post. 

Never miss out by subscribing in the top left corner 😊 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Never underestimate the power of a good story!!! Never underestimate the power of a good story!!!
 
Ever heard of SPIN Selling?

Well, at Bigger Than Me we use a concept we call SPIN Viewing!
_________
• S – Create Situation
• P – Highlight Problem
• I – Show the Implication
• N – Show the Need and how they (viewer, reader) can help and become part of the solution easily.
_________
Want to know more? Hop over to our blog and have a read through one of our older, evergreen posts called: ‘The Power of a Good Story!’ (URL in BIO). 

#digitalmarketing #contentmarketing #SEO #blogging #marketing #branding #marketingtips #marketingstrategy #startup #b2bmarketing #storytelling #NonProfit #volunteer #socialgood #changemakers #SharedValue #SocialChange #ImpactEvents #ChangingLives #socialimpact
#Instagram hosted an online Q ‘n A session recen #Instagram hosted an online Q ‘n A session recently to answer user questions about how their algorithms work and to dispel some myths behind the platform.

As part of our ongoing series on #digitalmarketingstrategy we’ve summarised the key things to know.

Visit our website for the latest BLOG (URL in BIO). #digitalmarketing #contentmarketing #SEO #blogging #marketing #branding #marketingtips #marketingstrategy #startup #b2bmarketing
Load More... Follow on Instagram


© 2018 · BIGGER THAN ME · All rights reserved. · Privacy Policy · Website by Terri Love Designs