Social Impact is more than just a catchphrase we hear bandied about on special days observed by the United Nations. Social impact is also no longer confined to non-governmental organisations (NGOs), non-profit organisations (NPOs) or even basic corporate social investment (CSI) campaigns. While local South African social impact legends such as David Grier, Chris Bertish and others achieve amazing feats to highlight causes, usually with modest backing from the corporate sector, even these types of campaigns are no longer enough for a brand to survive the future. Generation Z Corporate backing of any noble cause is admirable and indeed, encouraged. However, it is no longer enough to … [Read more...] about Social Impact: Why Brands should be moving from ‘for profit’ to ‘for benefit’ model
