In our previous blog we highlighted the importance of video in your content mix for social media and this week we offer five Fundraising Video tips. These tips are effective in inspiring donors to reach into their pockets and give. As far back as in 2013 Google declared that more than half of donors made a gift after watching an online video about their favourite cause. Considering that this was six years ago and that in 2019 the forecast is that 80% of all internet traffic will come from video, the importance of using video to raise funds cannot be emphasised enough. If you are running a fundraising campaign, a non-profit organisation or any social impact driven … [Read more...] about 5 Fundraising Video tips for NPOs, social impact campaigns & fundraising
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Video tips for NPOs, social impact campaigns & fundraising
Social media has become one the most effective methods of sharing stories and is critical to the success of social impact campaigns, NPOs and fundraising. Storytelling and delivering your message effectively are some of the most important components to raising funds and doing good. Whether you’re a non-profit organisation looking for donators or a brand with a strong CSR initiative, both need to tell their stories effectively to reach desired outcomes. It is forecasted that in 2019 80% of all internet traffic will come from video. Platforms such as Facebook advised digital marketers several years ago to focus on video as preferred media for advertising and this study by Streaming … [Read more...] about Video tips for NPOs, social impact campaigns & fundraising
Global Festival of Action Review
Our Global Festival of Action review comes courtesy of CEO, Greg Viljoen, who attended the three-day conference in Bonn, Germany. Greg offers invaluable insight into the event and adds a key perspective that he believes is currently missing from the program. Ultimately, the key challenge at hand is to educate the youth in South Africa to better understand the importance of sustainable development goals, but how do we go about doing this? Global Festival of Action Review Firstly let me just say the Global Festival of Action is just incredible. I have never been to any conference with as much important social change content as this. It’s by far the most important social change event in … [Read more...] about Global Festival of Action Review
Bigger Than Me heads to SDG Global Festival of Action
From 2-4 May 2019 the Bigger Than Me team will be attending SDG Global Festival of Action. The overall aim of the festival is to gather SDG campaigners and stakeholders and inspire them to take action and to further our collective aim to achieve Sustainable Development Goals. Over 1,500 participants from across a range of sectors, specialisms and regions will provide an unparalleled opportunity for international collaboration on the SDGs. “The Festival provides a dynamic and interactive space to showcase the latest innovations, tools and approaches to SDG advocacy and SDG action. It brings together leaders from governments, local authorities, international organizations, civil … [Read more...] about Bigger Than Me heads to SDG Global Festival of Action
Bigger Than Me Social Media Workshop
CEO, Greg Viljoen, recently facilitated a Social Media Workshop with client, Operation Smile South Africa. As a creative social change agency with one foot firmly planted in the digital domain, client education and transparency are high on our agenda. The primary goal of the Social Media Workshop with Operation Smile was to align the organisation’s goals with their digital footprint, specifically on social network platforms. Without delving into too much of the technical aspects of these networks, the workshop focuses on the core nature of each platform, the conversations that are had on these sites and best practices when using them. The full day experience left the team with a … [Read more...] about Bigger Than Me Social Media Workshop