Activity on Facebook and Twitter has decreased considerably over the past year while Instagram continues to grow, both in usage and engagement. As a marketing platform Facebook is still a very powerful domain to reach one’s target audience. Instagram, however, and specifically, Instagram Stories with its visual storytelling offers huge potential for NPOs and social impact campaigns to reach the platform’s audiences. Here are five useful tips to reap higher rewards from Instagram Stories. 1. Post Regularly Instagram Stories only remain published for 24 hours. This is the uniqueness of this function so in order to build up a following you should post as regularly as … [Read more...] about 5 Instagram tips for NPOs and Social Impact campaigns
charities
How Big Data can help social impact campaigns
Big Data has been in the news recently, mainly for the wrong reasons as a result of the Netflix documentary called The Great Hack. This documentary was an eye-opener for many who simply did not realise how data is used online. Each time a website prompts you with the notice that they are using cookies, this tells you that the site has Google tracking installed and most likely a Facebook pixel too. But if data can be used in advertising and for election campaigns then surely it can be used to help change the world for the better too? How Big Data can help social impact campaigns Data analytics is the foundation to using your online data to get the desired results. Analysing your … [Read more...] about How Big Data can help social impact campaigns
Introducing #IAmBiggerThanMe in support of NPOs and NGOs
We have just launched a new initiative called #IAmBiggerThanMe. The purpose behind this campaign is to reach out to non-profit and non-governmental organisations that rely on support from industry and the public to do the work they do. The campaign also aims to inspire people to look at their world and ask themselves, “How can I be Bigger Than myself?” At Bigger Than Me we receive regular enquiries from NPOs and NGOs about our services and a common thread evolves around budget restraints. We also consistently get enquiries by individuals who feel compelled to do good, have a good concept, but are not sure how to proceed. Giving Back The #IAmBiggerThanMe campaign is our way of … [Read more...] about Introducing #IAmBiggerThanMe in support of NPOs and NGOs