content marketing

Cause marketing has evolved significantly in recent years, and as we look to the future, exciting trends and innovations are shaping the landscape. In a world where consumers increasingly prioritise social impact, brands are recognising the power of cause marketing to drive positive change while benefiting their bottom line. This article explores key trends and innovations that are set to redefine the future of cause marketing, offering insights into how brands can stay ahead and maximise their impact. Technology-driven Engagement Technology continues to revolutionize the way cause marketing campaigns are designed and executed. One emerging trend is the use of immersive … [Read more...] about The Future of Cause Marketing: Trends and Innovations to Watch

In today's socially conscious world, authentic cause marketing is vital for brands to make a positive impact while promoting their products or services. Authentic cause marketing goes beyond mere brand promotion; it involves genuine alignment with a cause and a sincere commitment to making a difference. This blog explores the significance of authenticity in cause marketing and how it helps build trust and connection with consumers. Building Trust through Shared Values At the core of authentic cause marketing is the establishment of shared values between a brand and its target audience. When a brand genuinely supports a cause that aligns with its values, it demonstrates its commitment … [Read more...] about The Role of Authentic Cause Marketing: Building Trust and Connection

The Bigger Than Me team ventured to Mpumalanga recently to work on the Babonise Campaign for the DO MORE FOUNDATION. Our team was responsible for telling the story of the campaign and ensuring that its objectives are clearly delivered through video storytelling. Our brief was to create an emotive video showcasing the ‘why, how and what happened’ for the campaign. This campaign is so important to emphasise the importance of the role of fathers and/or male figures in families as role models especially in underserved communities. Delivering the campaign message through video is one of the most effective tools for the project. About the BaBonise Campaign The DO MORE FOUNDATION … [Read more...] about Storytelling: Documenting the BaBonise Campaign for DO MORE FOUNDATION

Purpose led marketing has gained traction and for good reason. Today, marketing is no longer just about promoting products and services, but rather about creating meaningful connections with customers. READ: Consumers are Changing and so are their Choices It involves aligning your brand’s purpose with your marketing strategy to create a deeper, more emotional connection with customers. Here are ten benefits of purpose led marketing: 1. Builds brand authenticity and trust Consumers today are more conscious than ever before, and they want to buy from brands that share their values and beliefs. Purpose led marketing allows you to showcase your brand’s authenticity by highlighting … [Read more...] about Marketing Tips: 10 Benefits of Purpose led Marketing

Brand lift is a term used to describe the increase in consumer awareness and preference for a particular brand as a result of marketing efforts. Essentially, it measures how much more effective a campaign is at generating interest and engagement with a brand compared to not running a campaign at all. This is typically measured by conducting a survey before and after the campaign to determine if there has been a significant increase in brand awareness and perception. Measuring the impact of branding efforts and optimising brand perception in the digital space is a crucial aspect of any modern marketing strategy. As consumers become increasingly reliant on digital channels to … [Read more...] about Measuring Brand Lift & Optimising Brand Perception in the digital space