content marketing

Purpose driven brands have been on a steady rise for some time now. In the past a company’s mission statement would promise commitment, the best service, competitive pricing and quality products. But today businesses with these type of mission statements are regarded as commodities and big brands try everything to avoid this label. READ: Your Brand Purpose is your Mission Statement Purpose driven brands seek to differentiate on a larger purpose, not on their products and services. To this end they work hard to identify what makes their brand truly meaningful – their larger positive impact beyond making money. A brand’s purpose should be a guiding light to a loftier ideal that … [Read more...] about Purpose driven brands – marketing hype or legit?

Purpose brands or purpose-led brands often focus on sustainability or environmental purpose and these are usually linked to marketing campaigns and/or budgets. This is not  a bad thing! Any form of tangible, genuine purpose that addresses these issues is good, right? In June 2021 we wrote a blog called Your Brand Purpose is your Mission Statement! This blog talks specifically about how purpose brands need to look past the balance sheet and marketing budgets to take a more holistic view of its brand identity and by extension its purpose. There are three elements to purpose-led business: Environment, Sustainability and Governance. Purpose brands are doing the first two well, and … [Read more...] about Purpose brands – beyond marketing

If you have read part one in our Digital Audit blog series, you may have now realised the importance of taking stock of your business’ or your brand’s digital footprint. As the online space grows a brand’s presence online will grow too and if continued assessment of this footprint is not monitored, sections can break down or become counter-intuitive. Checks and balances in business are important, not only in finance or stock control or even staff welfare. They are equally important in marketing and communications and these are bread and butter components to a brand’s identity online. Digital has to some extent given the power back to the people and nobody understands this better … [Read more...] about How to do a Digital Audit

A digital audit is a comprehensive review of a business or brand’s digital assets. Typically this involves inspecting, examining, and analysing these assets to determine the effectiveness of each one and to identify where and how these can be improved. A digital audit is a generalised term that describes different types of audits within the digital, online space. The Benefits of a Digital Marketing Audit There are various reasons why a digital audit is important to a business. Like any audit, as the word suggests, in the digital realm it is an inspection of a business’ online assets to determine the effectiveness of these and to identify where they can be improved. An audit … [Read more...] about Why a Digital Audit can help your business

Upliftment through education is one of the most important sectors in the social impact space, now more vital than ever, after the devastating effects of the COVID-19 pandemic. Public resources and funding are at an all-time low and this means that quintile 1, 2 and 3 public schools face immense daily challenges with a lack of resources to offer even basic education in some instances. The digital divide in South Africa further exasperated these challenges as online learning became the cornerstone to educating our youth, particularly during lockdown. Upliftment Through Education At Bigger Than Me we have had the privilege of working with several organisations who stand by the mantra … [Read more...] about Upliftment through education – a South African story