What is cause marketing? Cause marketing focuses on ‘do-good’ stories to ensure they are told with maximum impact to achieve the goals set out by the client. As a creative social change agency, Bigger Than Me works with brands (specifically their CSR/CSI projects), NGOs, Non-Profit Organisations, social change agents and social impact campaigns to create marketing strategies that will tell the ‘good story’ and ensure the desired audience is reached. If you are wondering how what we do differs to any regular marketing agency’s job they are, in many ways the same. Except we live and breathe social responsibility, sustainable issues and shared values. We are about identifying and … [Read more...] about A Cause marketing case study: The Limitless Potential In Self
Digital Tips for your Home Business in the new economy
The proliferation of the Home Business has been on a steady rise over the past decade and with the lockdown pandemic even more community-based enterprises have sprung up. A 2018 report by The Small Business Institute (SBI) claims only a quarter of a million formal small, medium and micro-sized enterprises (SMMEs) in South Africa. This differs to many other previous reports that estimated 5.6 million SMMEs (Small to medium size businesses) of which 1,7 million are micro businesses. But perhaps the most important factor is the one that made you start or think of starting a home business. That is your eye for an opportunity and the recognition of a need for your product(s) or … [Read more...] about Digital Tips for your Home Business in the new economy
BTM CEO participates in COVID-19 Global Hackathon 1.0
The COVID-19 Global Hackathon 1.0 took place between 7 and 10 April 2020 and Bigger Than ME CEO, Greg Viljoen, was invited to participate in this momentous online global initiative. Greg was due to co-host a workshop at Global Festival of Action 2020 in Bonn, Germany at the beginning of April, which was naturally postponed due to the worldwide coronavirus outbreak. He also attended SDG Global Festival of Action 2019 and offered some insightful take-outs from last year’s event. Greg offered a uniquely (South) African perspective to his review of the 2019 event which you can read here. The COVID-19 Global Hackathon “Over the past 48 hours, I’ve had the privilege of being part of a … [Read more...] about BTM CEO participates in COVID-19 Global Hackathon 1.0
Facebook Ads – Things every NPO, social impact campaign & brand should know
Facebook Ads are often overlooked by social impact campaigners, NPOs and brands perhaps because Facebook have not exactly covered themselves in glory the past few years. It’s a mistake to not use Facebook Ads though! In these testing times, every social impact campaigner and brand should, in fact, be more visible than ever. When the Covid-19 pandemic is hopefully behind us as a global crisis we will no doubt enter a ‘new world’ where ‘back to normal’ will most certainly not be the same ‘normal’ as we know it right now. The coronavirus has put the spotlight on so many aspects of our existing world from the fragility of our healthcare systems to the delicate existence of … [Read more...] about Facebook Ads – Things every NPO, social impact campaign & brand should know
Coronavirus spotlights the need for businesses to go digital
The Coronavirus aka Covid-19 virus has drastically changed lives globally and the impact of this pandemic will be felt long after it is suppressed when life can return to some form of normality. In fact, it is widely considered that day to day life as we currently know it, will never be the same from this time on. Aside from the mental scars of having one’s life turned upside down, consider those who will have lost loved ones during this testing time. Then there are also the economic challenges that we all face which will take years to fully recover from. Businesses big and small, locally and globally, are destined to all feel the impact of these global shutdowns and no one is … [Read more...] about Coronavirus spotlights the need for businesses to go digital