The Coronavirus aka Covid-19 virus has drastically changed lives globally and the impact of this pandemic will be felt long after it is suppressed when life can return to some form of normality. In fact, it is widely considered that day to day life as we currently know it, will never be the same from this time on. Aside from the mental scars of having one’s life turned upside down, consider those who will have lost loved ones during this testing time. Then there are also the economic challenges that we all face which will take years to fully recover from. Businesses big and small, locally and globally, are destined to all feel the impact of these global shutdowns and no one is … [Read more...] about Coronavirus spotlights the need for businesses to go digital
Formatting BLOG posts is important, here’s why
Formatting blog posts would seem quite obvious to most when explained, but we still often come across really badly presented content on a regular basis. Reasons hampering the correct formatting of blog posts can range from a badly set up website to the person posting the content not giving it the love and care it needs to be read by website visitors. So, while we’re not going to bombard you with too much of the technical jargon surrounding HTML H tags we will give you some insight so that you can speak to your web designer and be sure that they have you set up correctly. But first let’s talk about formatting blog posts to get the most out of them. Use headings Just like the … [Read more...] about Formatting BLOG posts is important, here’s why
Key Things You Didn’t Know About Google Ad Grants
Many people working in the cause campaign space are still unaware that the Google AD Grants program is open to registered nonprofits. The Google Ad Grants offers $10,000 per month in free advertising space from Google. This can make a massive difference to a nonprofit’s bottom line and the process is not quite as complicated as some may thing. There are some important things you should know first… Getting started Google for Nonprofits account You will need a Google for Nonprofits account to access the Google Ad Grants application. Step 1 is to get verified by Techsoup: without this, you can go no further; it is mandatory to get a token number from Techsoup which will … [Read more...] about Key Things You Didn’t Know About Google Ad Grants
Bigger Than Me to co-host workshop at Global Festival of Action 2020
We’re extremely excited to announce that CEO, Greg Viljoen, has been invited to co-host a workshop at Global Festival of Action 2020. The workshop is titled: How to increase the impact of digital storytelling: Local Stories for the Global Goals If you are familiar with the Bigger Than Me story then you will know that storytelling and content marketing for a cause, i.e. cause marketing is one of our core services. As a Creative Social Change Agency, Bigger Than Me focuses on creating a for-benefit strategy to lead to a for-profit bottom line. Using inbound marketing principles, we look for ways to connect a brand, NPO or social change agent to their audience through the power of … [Read more...] about Bigger Than Me to co-host workshop at Global Festival of Action 2020
Key Video Marketing statistics for 2020
Video marketing should be a big part of your content marketing strategy in 2020. The visual aspect of video makes it the most popular format for storytelling and advertising and the most effective as we as humans find it more engaging and more memorable. An emotive video can convert into action in a similar way that chocolate at a shop counter checkout does. There are many different ways to maximise a good video marketing campaign from storytelling to vlogs (video blogs), interviews, presentations, adverts, product videos, customer testimonials and more. Platforms such as Facebook have been prioritising video content for some time now and most other platforms are following this … [Read more...] about Key Video Marketing statistics for 2020