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Our previous blog , Why a Digital Marketing Strategy is critical to your business or organisation,  addressed the key differences between a digital marketing strategy and a digital marketing campaign. We also looked at why a strategy is important and should be the first step before embarking on a campaign. Many small businesses and nonprofit organisations that we come across have a vague strategy in place but because they often do this internally these strategies are not always congruent with the campaigns they run. Your company, organisation or brand’s online presence is NOT simply a box to be ticked. Digital marketing can reap incredible benefits if one’s campaigns are linked … [Read more...] about Five key steps to creating a solid Digital Marketing Strategy

Now more than ever a digital marketing strategy is an important component to the overall marketing mix of your business or organisation. If you want to grow your business’s online presence you need a digital marketing strategy. One of the notable effects of the global Covid-19 pandemic, and consequent lockdown enforced by governments, is that many business owners realised that they were not adequately equipped to ‘go digital.’ ‘Going digital or online,’ however is not the same as digital marketing. Right now, there are 4,6 billion internet users worldwide. In Africa almost 527 million people have access and use the internet. What is a Digital Marketing Strategy? A digital … [Read more...] about Why a Digital Marketing Strategy is critical to your business or organisation