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9 July, 2020

5 Reasons why a Facebook Business page is still important

Facebook Business page

A Facebook Business page is still a vital component to your brand or foundation’s online presence.

When businesses, brands, and non-profits first discovered Facebook it seemed like the perfect solution to everybody’s marketing challenges online.

Simply build up your following, create engaging content and enjoy the prospect of a direct line of communication to your existing customers and reach a wider audience to talk to.

But then the bubble burst…

Slowly but surely the reach on everybody’s posts got less and less and with it, less engagement.

If you’ve only just noticed this, or perhaps you did not know – the reach of your posts on Facebook Business page changed dramatically from 2013 onwards, when they introduced their ‘Edge Rank’ algorithm.

In simplistic terms what this algorithm does is it shows your posts to fans based on their previous level of engagement (likes, comments, page visits).

However, businesses started to try and trick the system with tactics such as “like-baiting” – tempting people to like obvious likeable posts that were not necessarily relevant to that core Facebook business page’s audience.

The long story short it that if you have a Facebook Business page in 2020 and have 1200 likes/followers, on average, for example, your post is likely to be seen by 25- 100 people at most.

Simply put, Facebook’s approach was and still is that there is no free ride on their platforms.

If you want to reach a broader audience, pay for it!

Rather ironical since Facebook encourages business pages to pay for adverts to get more followers/likes.

So, does this mean you should not waste any more time on your Facebook Business page?

To the contrary, your page still has the same relevance as before.

Here’s why…

1. A Facebook Business page is an extension of your website

This is the number 1 reason to keep your page.

Why do you have a website?

So that people can find your business, find out more about your business, find your contact details and hopefully engage with your business, foundation or non-profit.

Some will use Google to search for you, others will use a social media platform of which Facebook is the most popular.

2. Every platform is an opportunity to promote your brand

People will look for your page for various reasons.

It may be a contact number, it may be to check client reviews, or it may be to see what your business is all about.

An up-to-date Facebook page suggest you and your team are active and things are happening.

It is human nature to want to deal with people and businesses and are on the front foot and moving forward.

3. Your page is an opportunity to tell your story

Because Facebook’s timeline runs chronologically every person that visits your page has the opportunity to see exactly what the business or NPO is all about.

Creating engaging content will harness engagement from visitors to your page, either online or by direct contact.

4. Facebook Ads offer some of the highest ROI of social ads you can buy

Facebook AD manager is a powerful tool for marketing and is comparatively cheaper than most other formats of digital advertising and they get results if you know what you are doing!

You will need a Facebook business page to either run adverts or to boost the posts you publish.

5. Some stats to make you think…

39% of Facebook users say that they follow Facebook Business Pages because they want to receive special offers

No matter the size or nature of your business, special offers or reward-based campaigns do work and people will follow your page to receive these.

47% of Facebook users only access the site through the mobile app. Many Smartphone owners have the Facebook app on their phone and only ever access the platform this way. If you are not on Facebook, you are not being seen by this sector at all!

If the prospect of maintaining your Facebook Business page and the rest of the social media platforms seems a little daunting drop us a message below and let’s see how we can help.

For now, here are some other articles to digest on your way to conquering the digital marketing space.

  • Five key steps to creating a solid Digital Marketing Strategy
  • Five Content Marketing challenges and how to overcome them
  • Key Video Marketing statistics for 2020
  • Using WhatsApp Business for Social Impact Campaigns & Business
  • Digital Tips for your Home Business in the new economy

We would love to hear from you.

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Filed Under: Blog Tagged With: cause agency, cause marketing, charities, content marketing, CSR marketing, digital marketing campaign, digital marketing strategy, inbound marketing, NGO, non-profit organisations, social campaigners, social impact campaigns, storytelling

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We are a creative social change agency. We ensure your do-good stories are told for maximum impact through content creation and story telling.

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Protect The West Coast need support in the form of public appeals to the long-term mining plans of MSR on the Olifants estuary, the third most important estuary in South Africa in terms of wildlife and biodiversity.
 
Submission must be made no later than 2 December 2020.
 
For more info click the link on the @protectthewestcoast profile page.
 
#protectthewestcoast #stoprecklessmining #minealert #protectsouthafrica #savetheplanet #conservation #oneearth #abetterfuture #westcoast #southafrica #olifantsriver #olifantsestuary #IAmBiggerThanMe
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We recently completed a five month campaign for @thelearningtrust for their 10th anniversary.

Visit our latest blog as we unpack the campaign we created on their behalf. -> Website URL in BIO.

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Visit our Facebook post for links to registration.

Check out our blogs on Cause Marketing, Social Media Campaigns & more > Website URL in BIO.

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Head over to our pinned post on our Facebook page for the link. 

Remember to subscribe in the top left corner 😊
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#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
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#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #influencermarketing
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#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
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#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
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#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
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They are!
 
Head over to our blog section on the BTM website to read our latest tips on Facebook Business pages. (URL in BIO). 
 
#digitalmarketing #socialmedia #digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Our latest newsletter is out and it is packed with Our latest newsletter is out and it is packed with digital marketing tips, industry info and more.

Head over to our Facebook page for the link on our pinned post. 

Never miss out by subscribing in the top left corner 😊 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Never underestimate the power of a good story!!! Never underestimate the power of a good story!!!
 
Ever heard of SPIN Selling?

Well, at Bigger Than Me we use a concept we call SPIN Viewing!
_________
• S – Create Situation
• P – Highlight Problem
• I – Show the Implication
• N – Show the Need and how they (viewer, reader) can help and become part of the solution easily.
_________
Want to know more? Hop over to our blog and have a read through one of our older, evergreen posts called: ‘The Power of a Good Story!’ (URL in BIO). 

#digitalmarketing #contentmarketing #SEO #blogging #marketing #branding #marketingtips #marketingstrategy #startup #b2bmarketing #storytelling #NonProfit #volunteer #socialgood #changemakers #SharedValue #SocialChange #ImpactEvents #ChangingLives #socialimpact
#Instagram hosted an online Q ‘n A session recen #Instagram hosted an online Q ‘n A session recently to answer user questions about how their algorithms work and to dispel some myths behind the platform.

As part of our ongoing series on #digitalmarketingstrategy we’ve summarised the key things to know.

Visit our website for the latest BLOG (URL in BIO). #digitalmarketing #contentmarketing #SEO #blogging #marketing #branding #marketingtips #marketingstrategy #startup #b2bmarketing
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