• Skip to main content
  • Skip to footer

Bigger Than Me | Cause Marketing Agency

Creative Social Change Agency

Menu
  • Home
  • What We do
  • Who We Are
  • Our Services
    • creative concerptsCreative Concepts
    • digitalstrategyDigital Strategy
    • storytellingStorytelling
    • contentcreationContent Creation
    • creativesharedvalueCreative Shared Value Consultancy
    • impacteventsImpact Events
    • socialmediaSocial Media and Content Strategy
    • socialchangeworkshopSocial Change Workshops
    • prPublic Relations and Media
    • webWeb design and development
    • Close
  • Our Work
  • Our Clients
  • Our Blog
  • Get in Touch

21 May, 2020

5 things your website should be doing to be effective

website

After our previous blog called Five website design tips for social campaigners and NPOs, which is applicable to any business, we’ve had a lot of interest about the topic.

Many have asked for a basic checklist to ensure that they are doing things correctly, or that their web designer is.

Bigger Than Me can not only help you with your website design, we can actually build the site for you. Pop us a message on the form below, should you want assistance.

The first thing to do when deciding on a website is to decide why you need it.

For the many small businesses, the main priority seems to be to have some sort of digital calling card that one can refer clients to online.

Social media channels such as Facebook, Instagram and LinkedIn also serve a similar purpose and often times these days, are the go-to pages many prospective clients will reference even before a website.

This is mainly because social media has become part of most of our lives, so it is just very convenient to go directly to a brand’s page via your app.

But a company Facebook page does not always tell the entire story about a brand, so websites are equally important.

READ: Digital Tips For Your Home Business In The New Economy

These five tips are pretty much non-negotiables if you want a website to be a worthwhile investment.

1. Responsive design / Mobile friendly

A website that is responsive means that it responds automatically to different screen sizes on which it appears.

So, whether it’s a laptop screen, a massive 24-inch desktop monitor, an iPad/tablet or a Smartphone, the site will respond accordingly and display all components correctly.

Over 65% of website visitors are likely to browse your site on a mobile device – always check your website on your phone, especially when a new page is added to ensure that it is 100% readable.

Responsive websites also rank higher on Google so it’s a no-brainer.

2. Content Management System

Bigger Than Me specialises in WordPress based websites.

This very site you are on now was designed in WordPress.

Among many other virtues, one of WordPress’s most powerful features is its content management system (CMS).

A content management system is a built in ‘backend’ to the website that enables one to update content with ease.

If you do not have a CMS, you’ll need to pay your web developer every time you need new content added to your site.

3. Strong call-to-action

What is it you would like people to do when they land on your website?

Make an enquiry? – Then be sure to have a strong prominent and highly visible call to action button.

e.g. Get a Quote | Call Us Now | Find out More

A call to action button should be near the top of the website – not at the bottom.

And it should be on all pages and should remain constantly visible.

Be particularly mindful of where this button is displayed on mobile.

website

4. A sensible Web address

It seems obvious enough, but even BIG brands sometimes make this mistake.

Naturally, the website domain name should resemble if not be identical to the name of your business or brand.

This is not always possible for various reasons; the name may be taken, or your company name is very generic or the most common – the company name is too long.

Whatever you decide on as your URL – i.e. web address, just make it as easy to type in and as easy to remember as possible.

Be wary of acronyms, hyphenated URLs or using strange characters in the web address.

The online community has an incredibly short attention span. Make it as easy as possible for them to find you.

5. A secure hosting platform and URL

If you plan to conduct e-commerce on your website this is a no-brainer.

But any website should be secure.

This starts with using a reputable hosting company with a track record.

Then the less obvious security pointer that is still often overlooked today is to ensure that your site includes TLS (SSL) encryption.

A website that uses HTTP has http:// in its URL, while a website that uses HTTPS has https://.

You want yours to have HTTPS. The ‘S’ stands for secure.

Website browsers make it quite clear these days when a website is not secure.

An HTTPS website improves your Google ranking and will make your visitors feel safe to browse and to supply personal information.

Bonus website checklist

Other important points to consider include:

  • Important business/brand information
  • Regularly updated content – either a blog or product/service content
  • Social Media Icons
  • Easy-to-find contact information
  • About Us section
  • High quality images
  • A subscribe to newsletter call to action
  • Internal links

You may also want to read these…

Coronavirus Spotlights The Need For Businesses To Go Digital

Formatting Blog Posts Is Important, Here’s Why

Key Video Marketing Statistics For 2020

Five Content Marketing Challenges And How To Overcome Them

If you found our website tips helpful or have any questions on how to ‘go digital’ in your business, from social media marketing to content strategies or to build a new website, please drop us a message below.

Connect with Bigger Than Me

Facebook | Twitter | Instagram

We would love to hear from you.

Filed Under: Blog Tagged With: cause agency, cause marketing, charities, content marketing, CSR marketing, inbound marketing, NGO, non-profit organisations, social campaigners, social impact campaigns, storytelling, website design

Footer

CONTACT US

+27 71 886 5247
getinvolved@biggerthanme.co.za

STAY CONNECTED

JOIN OUR MAILING LIST

NEVER MISS AN UPDATE!

FIND US ON FACEBOOK

Facebook

TWEET US

Tweets by biggerthanmeZA

FOLLOW US ON INSTAGRAM

biggerthanmeza

We are a creative social change agency. We ensure your do-good stories are told for maximum impact through content creation and story telling.

Environmental issues are very close to our heart a Environmental issues are very close to our heart and this one needs URGENT ATTENTION!
 
Protect The West Coast need support in the form of public appeals to the long-term mining plans of MSR on the Olifants estuary, the third most important estuary in South Africa in terms of wildlife and biodiversity.
 
Submission must be made no later than 2 December 2020.
 
For more info click the link on the @protectthewestcoast profile page.
 
#protectthewestcoast #stoprecklessmining #minealert #protectsouthafrica #savetheplanet #conservation #oneearth #abetterfuture #westcoast #southafrica #olifantsriver #olifantsestuary #IAmBiggerThanMe
"It was great working with the Bigger Than Me team "It was great working with the Bigger Than Me team. We specifically appreciate the time and effort you took to get to know The Learning Trust intimately, so that you can represent its work from a point of view of being informed." - Sibongile Khumalo, Executive Director of The Learning Trust.

We recently completed a five month campaign for @thelearningtrust for their 10th anniversary.

Visit our latest blog as we unpack the campaign we created on their behalf. -> Website URL in BIO.

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
"I am really looking forward to sharing the import "I am really looking forward to sharing the importance of Cause Marketing in 2020 and beyond and unpacking the components to a successful purpose-led campaign."

This Friday, CEO and Founder of Bigger Than Me, @mrbongza will be speaking at the Virtual Social Media Conference 2020, hosted by Radius Solution Group. 

Greg's session, Cause Marketing Strategies that Build Business and Communities, is on the 27th of November 2020 from 9:40 -10:40.

Visit our Facebook post for links to registration.

Check out our blogs on Cause Marketing, Social Media Campaigns & more > Website URL in BIO.

The event is a platform for industry experts in marketing, communication, PR, Ecommerce, digital and social media to collaborate and share insights.

#CauseMarketing #ChangingLives #storytelling #socialimpact #iambiggerthanme #video #storytelling #contentcreator
If your customers are Gen Y or Gen Z then your bra If your customers are Gen Y or Gen Z then your brand needs to be purpose-driven to remain relevant.

Our latest blog breaks down the first steps in the process of creating a purpose driven brand or business and what you should be considering.

What's your brands purpose driven story?

Visit our blog and read: 'Eight questions every purpose-driven brand should ask.' – URL in BIO 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLedBusiness
"It all comes down to business that is purpose-led "It all comes down to business that is purpose-led first and foremost, building sustainability strategies in your business is the key to real change that will see profits flow." 

What is The Great Reset and why is it critical to the future of business, society and the planet? 

Our latest blog, 'The Great Reset of Capitalism with a Purpose led humanism strategy' looks at why we can't go back to "normal" post COVID-19 and what the future needs to be. (URL in BIO) 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLed #thegreatreset
A business marketing video is a lot more achievabl A business marketing video is a lot more achievable today with modern digital technology and although it is still best left to professionals.
 
Our latest Video Marketing blog 'How to Make a Video for Your Business or NPO' offers some important advice to help you get the most out your ideas and ensure they are implemented effectively. (Website URL in BIO) 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videocontent
"Marketing is no longer about the stuff that you m "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin 

Read part 2 in our latest Video Marketing blog series called '5 Secrets to Video Marketing' as we unveil some key pointers for a successful video campaigns. (Website URL in BIO) 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videography #videotips
Tomorrow, Bigger Than Me CEO and Founder, @mrbongz Tomorrow, Bigger Than Me CEO and Founder, @mrbongza, will participate in a panel discussion, online, at the Global Change Makers Summit 2020 hosted by @irscngo
 
The topic up for discussion: 'Far-reaching consequences that may jeopardise hard-won gains made in improving global education.'
 
To attend any of the virtual panel discussions or workshops visit our pinned post on Facebook for the link. 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
FACT: Over 8 billion videos are viewed per day on FACT: Over 8 billion videos are viewed per day on Facebook!
FACT: One-third of the internet uses YouTube frequently.
 
A solid video strategy is a must for any brand, NPO or campaign's marketing mix. 
 
Read our latest blog - 'Why a video strategy is important to grow your business or NPO' (website URL in BIO) 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #video #videocreator #videography
2020 has been a testing year for most of us which 2020 has been a testing year for most of us which makes it even more pressing that brands and businesses recognise the need to adopt a 'for-benefit' business model. 

Our latest newsletter packages all our latest content on the subject. 

Head over to our pinned post on our Facebook page for the link. 

Remember to subscribe in the top left corner 😊
.
.
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
NEW BLOG: Email campaigns are one of the most powe NEW BLOG: Email campaigns are one of the most powerful digital marketing tools to use.
 
Our latest blog addresses some key considerations for your email marketing campaigns applicable to non-profits, cause campaigns and businesses. 
 
Hop over to our website blog section to read: 'Email Marketing Best Practices.' – URL in BIO.
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
NEW BLOG ALERT! Influencer marketing has become NEW BLOG ALERT! 

Influencer marketing has become a big part of many brands' marketing mix, so much so that most people have heard the term 'influencer' by now. 

But just what is influencer marketing and how big has it become? 

We break it down in our latest blog... . (URL in BIO).
.
.
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #influencermarketing
Cause marketing campaigns can do so much good when Cause marketing campaigns can do so much good when executed properly. 
 
But like any marketing campaign they need to be carefully planned.
 
Completing our blog series on socially conscious brands and their importance, we look at some highs and lows of recent cause related campaigns.
 
Hop over to our blog section on our website to read our latest submission. (URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Not all ‘socially conscious brands’ are made e Not all ‘socially conscious brands’ are made equal and there are many examples of successes and epic failures.
 
But what exactly is a socially conscious brand?

We dig deeper with this week’s blog… (URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Recent statistics state that consumers wouldn’t Recent statistics state that consumers wouldn’t care if almost three quarters of the brands they use just disappeared.
 
Our latest blog looks at why socially conscious brands are the future. 
 
Look for ‘A Socially Conscious Brand business model is the future’ under BLOGS on our website (URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Cause Based Marketing is more critical to a brand’s long term outcomes now than ever.
 
Our latest blog looks at the core components of a strong cause marketing campaign and why every brand needs it! (Website URL in BIO). 
 
#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
We often get asked if Facebook business pages are We often get asked if Facebook business pages are still necessary these days.
 
They are!
 
Head over to our blog section on the BTM website to read our latest tips on Facebook Business pages. (URL in BIO). 
 
#digitalmarketing #socialmedia #digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Our latest newsletter is out and it is packed with Our latest newsletter is out and it is packed with digital marketing tips, industry info and more.

Head over to our Facebook page for the link on our pinned post. 

Never miss out by subscribing in the top left corner 😊 

#digitalmarketingstrategy #digitalmarketing #contentmarketing #blogging  #branding #marketingtips #NonProfit #volunteer #Causes #socialgood #CSR #changemakers #SocialBusiness #SocialEnterprise #SharedValue #SocialChange #ImpactEvents #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact
Never underestimate the power of a good story!!! Never underestimate the power of a good story!!!
 
Ever heard of SPIN Selling?

Well, at Bigger Than Me we use a concept we call SPIN Viewing!
_________
• S – Create Situation
• P – Highlight Problem
• I – Show the Implication
• N – Show the Need and how they (viewer, reader) can help and become part of the solution easily.
_________
Want to know more? Hop over to our blog and have a read through one of our older, evergreen posts called: ‘The Power of a Good Story!’ (URL in BIO). 

#digitalmarketing #contentmarketing #SEO #blogging #marketing #branding #marketingtips #marketingstrategy #startup #b2bmarketing #storytelling #NonProfit #volunteer #socialgood #changemakers #SharedValue #SocialChange #ImpactEvents #ChangingLives #socialimpact
#Instagram hosted an online Q ‘n A session recen #Instagram hosted an online Q ‘n A session recently to answer user questions about how their algorithms work and to dispel some myths behind the platform.

As part of our ongoing series on #digitalmarketingstrategy we’ve summarised the key things to know.

Visit our website for the latest BLOG (URL in BIO). #digitalmarketing #contentmarketing #SEO #blogging #marketing #branding #marketingtips #marketingstrategy #startup #b2bmarketing
Load More... Follow on Instagram


© 2018 · BIGGER THAN ME · All rights reserved. · Privacy Policy · Website by Terri Love Designs