In today’s world, creating sustainable social impact isn’t just about chasing funds—it’s about building a brand that’s fundable and findable. In this blog we’re drawing inspiration from Kevin L. Brown’s insightful approach, which aligns perfectly with the work we’re doing at Bigger Than Me to empower our clients. Here’s how we help brands elevate their impact, foster loyalty, and attract the support they need to grow. Being Fundable: Setting the Foundation for Trust and Transparency To become fundable, your brand needs a compelling story, clear vision, and transparent roadmap for success. At Bigger Than Me, we guide our clients in creating an impactful Theory of Change that answers core … [Read more...] about Building Brands that are Both Fundable & Findable for Lasting Impact
Brand Purpose
Trends in Purpose-Driven Business: What’s Next?
The Rise of Purpose-Driven Companies As we move deeper into 2024, we’re witnessing purpose-driven businesses continue to rise, no longer as niche players but as vital forces in the market. It’s an exciting shift! These companies are growing faster than their competitors, enjoying stronger customer loyalty, and fostering greater employee engagement. Why? Because they’re aligned with the values of today’s socially conscious consumers—particularly Millennials and Gen Z—who are willing to support brands that prioritise purpose over profit. In this blog we’re diving into the key trends shaping the future of purpose-driven businesses, the increasing importance of Environmental, Social, and … [Read more...] about Trends in Purpose-Driven Business: What’s Next?
Your Brand Purpose is your Mission Statement
Brand purpose should not be confused with a brand promise or a brand’s mission statement. A company’s mission statement has traditionally always promised things like quality, exceptional service and competitive pricing and revolved around the performance of the business and its employees. There was not a lot to differentiate between most corporate mission statements to be honest. Brand purpose is a reason for a brand’s existence beyond making a profit. “People don’t buy what you do, they buy why you do it.” Bestselling author of ‘Start with Why,’ Simon Sinek said this and it perfectly sums up why brand purpose has become so important to the modern consumer. A brand purpose … [Read more...] about Your Brand Purpose is your Mission Statement