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In today's saturated market, finding the right influencers to represent your brand can be a daunting task. It's not just about the numbers anymore; it's about authenticity, alignment, and true commitment to your brand's values and mission. Purpose-driven influencers are those who live and breathe your brand’s purpose already. The ones who will genuinely use your products or similar, and they subscribe to the lifestyle your brand promotes. They aren’t followers and very often run against the grain of popular trends – they may discover and find their niche or path before it’s a trend and are usually early adopters who, through their circle of influence, offer veritable guidance in their … [Read more...] about Purpose-Driven Influencers: Who to Use and Who Not To

In today's digital age, brand films are a pivotal tool for purpose-led brands and companies. These films are not just about marketing products or services; they are about telling a story that resonates with the audience on a deeper level. For purpose-driven brands, the significance of these films cannot be overstated. Here's why they are essential and why you, as a brand, should invest in video content for social media. The Power of Storytelling At Bigger Than Me, we believe in the transformative power of storytelling. Authentic and real stories have the unique ability to connect people through empathy and shared human experiences. When a brand shares a genuine story, it does more … [Read more...] about Brand Films: Emotive Purpose-Driven Storytelling

A social media hook is anything that grabs a person’s attention and stops them from scrolling past your content, in other words, ignoring it. Ignored content is the death knell of any post. If you can’t pull people in to view your content, no one is going to see it. The algorithms of social media platforms, in its most simplistic form, reward content that gets a certain amount of engagement by showing it to more people. There are, of course, many other factors, that contribute to how visible your posts will be but at the core is the simple principle that if your post seems popular, the logic is to serve it to your followers and more likeminded people, since every platform wants to … [Read more...] about 11 social media hooks for better engagement

Reach vs. impressions metrics may seem like the same measurement but as with every metric in the digital space, the devil is in the detail and the subtle difference between them can, in fact, have a major impact on one’s campaign. Metrics: Reach vs. Impressions – what’s the difference Both reach and impressions reflect how many times your content was seen on social media. The subtle difference, however is vital to know. Reach measures how many users saw your content Impressions measure how many times your content was viewed Sounds like a conundrum, right? How many users saw your content vs. how many times your content was viewed? Seems the same… but it’s not. What is … [Read more...] about Metrics: Reach vs. Impressions – Which is more important?