CEO, Greg Viljoen, has been invited to present a talk at the upcoming Content Marketing Conference to be held at the V&A Waterfront in Cape Town on 24 & 24 May 2019. Hosted by Smart Link Consultancy, the conference seeks to show how Content Marketing / Inbound Marketing has evolved and the importance of quality over quantity. With the rapid expansion of digital media and the immense impact of social media on daily lives, the world of story-telling, engagement and customer experiences take on new meaning and there are exciting new opportunities for brands, publishers, agencies and independent creators. About Our CEO Greg has been involved in the digital advertising space for … [Read more...] about CEO, Greg Viljoen, invited to speak at Content Marketing Conference in May
So by now we should have all heard about Inbound Marketing! If you haven't and you are a brand or an NGO you really should be getting on the buzzword band wagon now. In fact the wagon has left the station and left you behind. According to Wikipedia: Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization. For Inbound to work well it needs certain steps in place that once implemented properly can provide NGO's or brand with a huge advantage compared to traditional digital marketing in silos. The four main steps are as follows: Attract, Convert, Close and Delight which you can read … [Read more...] about Why should NGO’s be thinking about Inbound Marketing?
We at Bigger Than Me are very fortunate to be working with some incredible people, NGOs and Brands who have amazing stories to tell. However, telling stories is one thing but bringing the reader, viewer and or donor to act on that piece of content is something completely different and requires something special. Bigger Than Me have been telling stories for sometime now and have learnt a few things a long the way. People are constantly bombarded by noise (bad content) which clogs up their news feed with some sort of agenda, baiting tactic, shock headline or propaganda, added to this, the social networks have their own agendas in terms of the algorithms used to show users content the … [Read more...] about The power of a good story
It is no secret that marketing and communications are changing daily and marketers are constantly challenged to look for new ways of engaging with their audience. The average consumer expects its favourite brands to share a similar set of values to themselves and this is where cause based marketing can make or break a brand. Ethical consumerism is on the rise (increase of 8% in the past fiscal year in the UK and massive R8.2bn is spent on CSI in South Africa each year – that is more than two-thirds of the money spent on press and magazine advertising. Further to that, 29% of consumers say that, where they can, they support companies who actively give back. 11% of consumers say that they make … [Read more...] about Cause Marketing – The New Black Arts?