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Formatting blog posts would seem quite obvious to most when explained, but we still often come across really badly presented content on a regular basis. Reasons hampering the correct formatting of blog posts can range from a badly set up website to the person posting the content not giving it the love and care it needs to be read by website visitors. So, while we’re not going to bombard you with too much of the technical jargon surrounding HTML H tags we will give you some insight so that you can speak to your web designer and be sure that they have you set up correctly. But first let’s talk about formatting blog posts to get the most out of them. Use headings Just like the … [Read more...] about Formatting BLOG posts is important, here’s why

Many people working in the cause campaign space are still unaware that the Google AD Grants program is open to registered nonprofits. The Google Ad Grants offers $10,000 per month in free advertising space from Google. This can make a massive difference to a nonprofit’s bottom line and the process is not quite as complicated as some may thing. There are some important things you should know first… Getting started Google for Nonprofits account You will need a Google for Nonprofits account to access the Google Ad Grants application. Step 1 is to get verified by Techsoup: without this, you can go no further; it is mandatory to get a token number from Techsoup which will … [Read more...] about Key Things You Didn’t Know About Google Ad Grants

We’re extremely excited to announce that CEO, Greg Viljoen, has been invited to co-host a workshop at Global Festival of Action 2020. The workshop is titled: How to increase the impact of digital storytelling: Local Stories for the Global Goals If you are familiar with the Bigger Than Me story then you will know that storytelling and content marketing for a cause, i.e. cause marketing is one of our core services. As a Creative Social Change Agency, Bigger Than Me focuses on creating a for-benefit strategy to lead to a for-profit bottom line. Using inbound marketing principles, we look for ways to connect a brand, NPO or social change agent to their audience through the power of … [Read more...] about Bigger Than Me to co-host workshop at Global Festival of Action 2020

Video marketing should be a big part of your content marketing strategy in 2020. The visual aspect of video makes it the most popular format for storytelling and advertising and the most effective as we as humans find it more engaging and more memorable. An emotive video can convert into action in a similar way that chocolate at a shop counter checkout does. There are many different ways to maximise a good video marketing campaign from storytelling to vlogs (video blogs), interviews, presentations, adverts, product videos, customer testimonials and more. Platforms such as Facebook have been prioritising video content for some time now and most other platforms are following this … [Read more...] about Key Video Marketing statistics for 2020

Improving your LinkedIn engagement on your profile and posts is not rocket science. It does, however, like any social media platform, require consistency and attention. There is no silver bullet but as the adage goes ‘you get out what you put in,’ and this is very much the case with LinkedIn engagement. The first thing to remember is that LinkedIn wants you to remain on their platform for as long as possible. They also want everybody in your network to do the same. This means the algorithms are designed to favour user activity. In short, the more time you spend on the platform, the more your activity will be noticed and shown to others in your network and vice versa. By now … [Read more...] about Improve your LinkedIn Engagement