In today's digital age, brand films are a pivotal tool for purpose-led brands and companies. These films are not just about marketing products or services; they are about telling a story that resonates with the audience on a deeper level. For purpose-driven brands, the significance of these films cannot be overstated. Here's why they are essential and why you, as a brand, should invest in video content for social media. The Power of Storytelling At Bigger Than Me, we believe in the transformative power of storytelling. Authentic and real stories have the unique ability to connect people through empathy and shared human experiences. When a brand shares a genuine story, it does more … [Read more...] about Brand Films: Emotive Purpose-Driven Storytelling
content marketing
11 social media hooks for better engagement
A social media hook is anything that grabs a person’s attention and stops them from scrolling past your content, in other words, ignoring it. Ignored content is the death knell of any post. If you can’t pull people in to view your content, no one is going to see it. The algorithms of social media platforms, in its most simplistic form, reward content that gets a certain amount of engagement by showing it to more people. There are, of course, many other factors, that contribute to how visible your posts will be but at the core is the simple principle that if your post seems popular, the logic is to serve it to your followers and more likeminded people, since every platform wants to … [Read more...] about 11 social media hooks for better engagement
Metrics: Reach vs. Impressions – Which is more important?
Reach vs. impressions metrics may seem like the same measurement but as with every metric in the digital space, the devil is in the detail and the subtle difference between them can, in fact, have a major impact on one’s campaign. Metrics: Reach vs. Impressions – what’s the difference Both reach and impressions reflect how many times your content was seen on social media. The subtle difference, however is vital to know. Reach measures how many users saw your content Impressions measure how many times your content was viewed Sounds like a conundrum, right? How many users saw your content vs. how many times your content was viewed? Seems the same… but it’s not. What is … [Read more...] about Metrics: Reach vs. Impressions – Which is more important?
Paid Media ROI for NPOs & Purpose-led businesses
Paid Media ROI (return on investment) is one of several important measurement metrics we monitor and use to evaluate campaigns we work on for clients. Metrics and their acronyms can be a little confusing, the good news is however, is that they are way easier to understand than the jargon sometimes suggests. Our previous blog dispels the mystery behind many of these, so if you’d like to know the difference between ‘KPI’ and ‘CPM’ etc, please hop over to Digital Advertising Metrics for NPOs & Purpose-Led Businesses for a glossary of the most important terms used and why these metrics are crucial. Paid Media & Paid Media ROI Paid media means you pay money to the platform that … [Read more...] about Paid Media ROI for NPOs & Purpose-led businesses
Digital Advertising Metrics for NPOs & Purpose-led businesses
Digital advertising metrics can be a little confusing, especially since most of these terms are bandied about as acronyms, but they needn’t be. Although most digital platforms are free, such as search or social media, there are two key components that make these work better and can give your organisation a better chance of success, namely content and paid media. The aforementioned, i.e. content is critically important as this is the strongest selling point a Non-Profit Organisation or Purpose-led business has. If you are an NPO, how else does one encourage donors, sponsors and patrons to buy into your cause and support your organisation? If you run a purpose-led business your … [Read more...] about Digital Advertising Metrics for NPOs & Purpose-led businesses