CSR marketing

Today’s consumers expect more from the brands they support and the demand for environmentally-friendly trade is on the increase.  If there is a silver lining to the global pandemic that we are still currently experiencing, it is the growing trend of consumers that are more conscious of their environmental impact and their expectations for retailers to be ‘more green.’  This UK study, ‘Selling Sustainability: Adapting to the New Conscious Consumer’, surveyed 2,500 consumers from the UK, Ireland and France about their current shopping habits and environmental and ethical expectations from online retailers and brands.  The temporary closure of physical shops and stringent protocols … [Read more...] about Consumers are changing and so are their choices

The Bigger Than Me team recently completed a five month campaign for The Learning Trust.  The Learning Trust celebrated its 10th birthday this year, an auspicious landmark made even more remarkable by the unprecedented challenges 2020 and COVID-19 presented.  The Learning Trust – a brief history  The Learning Trust performs two essential roles in the After School sector of South Africa.  Primarily, they provide grants to grassroots level NGOs in the After School sector who assist learners in townships and disadvantaged communities. This ranges from early child development (ECD), after school tutoring, sports, art, creative activities and psych-social support.  Aside the modest, … [Read more...] about The Learning Trust – A client case study

Creating a purpose-driven brand or evolving an existing brand into one with a purpose requires thought and planning.   The first step is to come to terms with the age-old, and quite frankly misinformed, argument that a company needs to sacrifice profits to lead a purpose-driven brand.  We have written extensively on the subject of socially conscious brands, and why in this age of millennial (Gen Y) and Gen Z customers brands simply can’t afford not to align with a cause, or drive their own purpose-driven campaign that aligns with their brand identity and its customer base.  Read: Social Impact: Why Brands should be moving from ‘for profit’ to ‘for benefit’ model  We have listed … [Read more...] about Eight questions every purpose-driven brand should ask

In the final chapter of our recent video marketing for business series we break down the various components to creating a video for your business.   Last week we looked at 5 Secrets to Video Marketing and previously Why a Video Strategy is Important to Grow Your Business or NPO.  Read these and the suggested blogs at the end of this one, for a comprehensive overview of all things video marketing related.  With modern digital technology and social media platforms, both the creation of videos and the distribution of them is now more cost-effective than ever before.     Today anybody with a Smartphone can create videos.  However when it comes to your business or NPO, planning and … [Read more...] about How to Make a Video for Your Business or NPO

In our previous blog, Why a video strategy is important to grow your business or NPO, we looked at some compelling reasons why every business needs to include video marketing in their business strategy.  We also outlined the most commonly used and effective types of video marketing.   In this Part 2. we dive straight into some important pointers often overlooked when creating videos for marketing.  For more, great video-related tips check out Good Reads list at the end of this blog.   Video Marketing Secrets  1. Focus on the story not the sale or call to action  It is now well documented that millennials (Gen Y) and Generation Z do not like being sold to in the conventional … [Read more...] about 5 secrets to Video Marketing