In Part 1 of our current blog series on the Purpose-Led Business model, we focused on how purpose in business leads to higher consumer advocacy, loyalty, and willingness for customers to pay more for brands they view as having a positive impact on the world around us. READ: Purpose-Led Business – the results are in and they are telling… This study tells part of the story… The Kantar Purpose Study in 2020 revealed that over a twelve year period, those brands that were perceived to have a positive impact by leading with a purpose-led business model had a brand growth of 175% versus 86% for medium positive impact and 70% for low positive impact businesses. It would be best to … [Read more...] about A Purpose-Led Business model goes beyond the customer
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Purpose-Led Business – the results are in and they are telling…
The purpose-led business model is on the rise and for good reason. There have been countless market surveys in recent years to evaluate the ascent of purpose-led business and the results have been telling. These have covered every aspect of this business model which goes beyond what the market dictates from a customer perspective. Just one year ago, and only weeks before we went into full lockdown here in South Africa, and indeed the world too was coming to grips with the global Covid-19 pandemic, Forbes published a concise register of the multitude of surveys that have been done on the purpose-led business model. Links to the two-part analysis can be found at the end of this … [Read more...] about Purpose-Led Business – the results are in and they are telling…
What is Conscious Consumerism and why we should care?
Most of us today have an inkling as to what conscious consumerism is and if you have chosen to read this article, your curiosity has certainly piqued further. To remove any doubt though, let’s have a closer look at exactly what it is that defines conscious consumerism. Grow Ensemble sum it up really well: “Conscious consumerism is when buying practices are driven by a commitment to making purchasing decisions that have positive social, economic, and environmental impact.” Conscious consumerism focuses on making positive decisions throughout the buying process, with the intention of helping to balance some of the negative impacts that consumerism has on the planet. A … [Read more...] about What is Conscious Consumerism and why we should care?
Consumers are changing and so are their choices
Today’s consumers expect more from the brands they support and the demand for environmentally-friendly trade is on the increase. If there is a silver lining to the global pandemic that we are still currently experiencing, it is the growing trend of consumers that are more conscious of their environmental impact and their expectations for retailers to be ‘more green.’ This UK study, ‘Selling Sustainability: Adapting to the New Conscious Consumer’, surveyed 2,500 consumers from the UK, Ireland and France about their current shopping habits and environmental and ethical expectations from online retailers and brands. The temporary closure of physical shops and stringent protocols … [Read more...] about Consumers are changing and so are their choices
The Learning Trust – A client case study
The Bigger Than Me team recently completed a five month campaign for The Learning Trust. The Learning Trust celebrated its 10th birthday this year, an auspicious landmark made even more remarkable by the unprecedented challenges 2020 and COVID-19 presented. The Learning Trust – a brief history The Learning Trust performs two essential roles in the After School sector of South Africa. Primarily, they provide grants to grassroots level NGOs in the After School sector who assist learners in townships and disadvantaged communities. This ranges from early child development (ECD), after school tutoring, sports, art, creative activities and psych-social support. Aside the modest, … [Read more...] about The Learning Trust – A client case study