Reach vs. impressions metrics may seem like the same measurement but as with every metric in the digital space, the devil is in the detail and the subtle difference between them can, in fact, have a major impact on one’s campaign. Metrics: Reach vs. Impressions – what’s the difference Both reach and impressions reflect how many times your content was seen on social media. The subtle difference, however is vital to know. Reach measures how many users saw your content Impressions measure how many times your content was viewed Sounds like a conundrum, right? How many users saw your content vs. how many times your content was viewed? Seems the same… but it’s not. What is … [Read more...] about Metrics: Reach vs. Impressions – Which is more important?
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Paid Media ROI for NPOs & Purpose-led businesses
Paid Media ROI (return on investment) is one of several important measurement metrics we monitor and use to evaluate campaigns we work on for clients. Metrics and their acronyms can be a little confusing, the good news is however, is that they are way easier to understand than the jargon sometimes suggests. Our previous blog dispels the mystery behind many of these, so if you’d like to know the difference between ‘KPI’ and ‘CPM’ etc, please hop over to Digital Advertising Metrics for NPOs & Purpose-Led Businesses for a glossary of the most important terms used and why these metrics are crucial. Paid Media & Paid Media ROI Paid media means you pay money to the platform that … [Read more...] about Paid Media ROI for NPOs & Purpose-led businesses
Digital Advertising Metrics for NPOs & Purpose-led businesses
Digital advertising metrics can be a little confusing, especially since most of these terms are bandied about as acronyms, but they needn’t be. Although most digital platforms are free, such as search or social media, there are two key components that make these work better and can give your organisation a better chance of success, namely content and paid media. The aforementioned, i.e. content is critically important as this is the strongest selling point a Non-Profit Organisation or Purpose-led business has. If you are an NPO, how else does one encourage donors, sponsors and patrons to buy into your cause and support your organisation? If you run a purpose-led business your … [Read more...] about Digital Advertising Metrics for NPOs & Purpose-led businesses
The Future of Cause Marketing: Trends and Innovations to Watch
Cause marketing has evolved significantly in recent years, and as we look to the future, exciting trends and innovations are shaping the landscape. In a world where consumers increasingly prioritise social impact, brands are recognising the power of cause marketing to drive positive change while benefiting their bottom line. This article explores key trends and innovations that are set to redefine the future of cause marketing, offering insights into how brands can stay ahead and maximise their impact. Technology-driven Engagement Technology continues to revolutionize the way cause marketing campaigns are designed and executed. One emerging trend is the use of immersive … [Read more...] about The Future of Cause Marketing: Trends and Innovations to Watch
The Role of Authentic Cause Marketing: Building Trust and Connection
In today's socially conscious world, authentic cause marketing is vital for brands to make a positive impact while promoting their products or services. Authentic cause marketing goes beyond mere brand promotion; it involves genuine alignment with a cause and a sincere commitment to making a difference. This blog explores the significance of authenticity in cause marketing and how it helps build trust and connection with consumers. Building Trust through Shared Values At the core of authentic cause marketing is the establishment of shared values between a brand and its target audience. When a brand genuinely supports a cause that aligns with its values, it demonstrates its commitment … [Read more...] about The Role of Authentic Cause Marketing: Building Trust and Connection